Brandwave

How popular isNikon in search?

In August 2026, there were an estimated 450K branded searches for Nikon worldwide which held steady over the last 11 months. Nikon holds 8.9% estimated Share of Search among binocular brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Swarovski81.3%
  2. Nikon8.9%
  3. Canon7.1%
  4. Vortex1.5%
  5. Bushnell1.2%
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Which binocular brands compete with Nikon?

Nikon against binocular brands worldwide, by month

Share of Search by month for Swarovski, Nikon, Canon. The figures are in the table below the chart.

View monthly share of search table
MonthSwarovskiNikonCanonVortexBushnell
Oct 202581.7%9%6.3%1.8%1.2%
Nov 202586.9%6.4%4.4%1.3%1.1%
Dec 202588.8%5.3%3.7%1.3%0.88%
Jan 202683.7%7.5%6.3%1.5%1%
Feb 202685%7.7%5.2%1.3%0.84%
Mar 202682.1%9%6.2%1.5%1.2%
Apr 202682.5%9.1%5.9%1.2%1.2%
May 202685.1%7.7%5%1.3%1%
Jun 202683.7%7.5%6%1.5%1.2%
Jul 202682.9%7.5%6.9%1.5%1.2%
Aug 202681.3%8.9%7.1%1.5%1.2%
Sep 2026—————

  1. 1.Swarovski

    81.3%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Nikon

    8.9%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +1.5 points.

  3. 3.Canon

    7.1%

    Held 3rd. 356K estimated branded searches, +4.9% vs prior month. Share +0.2 points.

  4. 4.Vortex

    1.5%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bushnell

    1.2%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Nikon and its closest rivals

How has branded search demand for Nikon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nikon worldwide held steady at 450K.
  • Across the 11 months ending August 2026, Nikon’s estimated Share of Search among binocular brands worldwide peaked at 9.1% in April 2026 and was lowest at 5.3% in December 2025.

How did search popularity change for binocular brands worldwide in August 2026?

  1. In August 2026, Nikon gained estimated Share of Search among binocular brands worldwide, from 7.5% to 8.9%.

  2. In August 2026, Swarovski lost estimated Share of Search among binocular brands worldwide, from 82.9% to 81.3%.

  3. Canon’s estimated Share of Search among binocular brands worldwide has gained ground for 3 months in a row, from 5% to 7.1% in August 2026.

  4. Estimated monthly branded searches for Vortex worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

Where does Nikon compete?

Nikon is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Golf rangefinders2nd of 67.6%Show ranking
Binocular brands2nd of 58.9%Shown above
Camera brands3rd of 510.1%Show ranking
Camera lenses2nd of 612.3%Show ranking
Microscope brands1st of 544%Show ranking
Rangefinders1st of 677%Show ranking

How is Nikon measured?

Brandwave collects information about searches that people make online using Nikon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nikon

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How the Brand Demand Index is measured

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