Nikon vs Swarovski:Which is more popular by branded search?
In August 2026, Swarovski had more branded searches than Nikon among binocular brands worldwide. Swarovski was estimated to have 4.1M branded searches compared to Nikon’s 450K, and held an 81.3% Share of Search versus Nikon’s 8.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nikon or Swarovski?
Compare the binocular brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Swarovski, Nikon. The figures are in the table below the chart.
View monthly share of search table
| Month | Swarovski | Nikon | Canon | Vortex | Bushnell |
|---|---|---|---|---|---|
| Oct 2025 | 81.7% | 9% | 6.3% | 1.8% | 1.2% |
| Nov 2025 | 86.9% | 6.4% | 4.4% | 1.3% | 1.1% |
| Dec 2025 | 88.8% | 5.3% | 3.7% | 1.3% | 0.88% |
| Jan 2026 | 83.7% | 7.5% | 6.3% | 1.5% | 1% |
| Feb 2026 | 85% | 7.7% | 5.2% | 1.3% | 0.84% |
| Mar 2026 | 82.1% | 9% | 6.2% | 1.5% | 1.2% |
| Apr 2026 | 82.5% | 9.1% | 5.9% | 1.2% | 1.2% |
| May 2026 | 85.1% | 7.7% | 5% | 1.3% | 1% |
| Jun 2026 | 83.7% | 7.5% | 6% | 1.5% | 1.2% |
| Jul 2026 | 82.9% | 7.5% | 6.9% | 1.5% | 1.2% |
| Aug 2026 | 81.3% | 8.9% | 7.1% | 1.5% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Nikon and Swarovski comparison changed over the last 12 months?
3 findings
- Swarovski was ahead of Nikon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nikon’s estimated Share of Search among binocular brands worldwide moved from 9% to 8.9%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among binocular brands worldwide moved from 81.7% to 81.3%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for binocular brands worldwide in August 2026?
2 changes
In August 2026, Nikon gained estimated Share of Search among binocular brands worldwide, from 7.5% to 8.9%.
In August 2026, Swarovski lost estimated Share of Search among binocular brands worldwide, from 82.9% to 81.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Nikon’s and Swarovski’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.