Brandwave

How popular isVortex in search?

In August 2026, there were an estimated 74K branded searches for Vortex worldwide which is down 18.2% over the last 11 months. Vortex holds 1.5% estimated Share of Search among binocular brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Swarovski81.3%
  2. Nikon8.9%
  3. Canon7.1%
  4. Vortex1.5%
  5. Bushnell1.2%
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Which binocular brands compete with Vortex?

Vortex against binocular brands worldwide, by month

Share of Search by month for Swarovski, Nikon, Canon, Vortex. The figures are in the table below the chart.

View monthly share of search table
MonthSwarovskiNikonCanonVortexBushnell
Oct 202581.7%9%6.3%1.8%1.2%
Nov 202586.9%6.4%4.4%1.3%1.1%
Dec 202588.8%5.3%3.7%1.3%0.88%
Jan 202683.7%7.5%6.3%1.5%1%
Feb 202685%7.7%5.2%1.3%0.84%
Mar 202682.1%9%6.2%1.5%1.2%
Apr 202682.5%9.1%5.9%1.2%1.2%
May 202685.1%7.7%5%1.3%1%
Jun 202683.7%7.5%6%1.5%1.2%
Jul 202682.9%7.5%6.9%1.5%1.2%
Aug 202681.3%8.9%7.1%1.5%1.2%
Sep 2026—————

  1. 1.Swarovski

    81.3%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Nikon

    8.9%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +1.5 points.

  3. 3.Canon

    7.1%

    Held 3rd. 356K estimated branded searches, +4.9% vs prior month. Share +0.2 points.

  4. 4.Vortex

    1.5%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bushnell

    1.2%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Vortex and its closest rivals

How has branded search demand for Vortex changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vortex worldwide fell from 90.5K to 74K.
  • Across the 11 months ending August 2026, Vortex’s estimated Share of Search among binocular brands worldwide held steady, from 1.8% to 1.5%.

How did search popularity change for binocular brands worldwide in August 2026?

  1. In August 2026, Nikon gained estimated Share of Search among binocular brands worldwide, from 7.5% to 8.9%.

  2. In August 2026, Swarovski lost estimated Share of Search among binocular brands worldwide, from 82.9% to 81.3%.

  3. Canon’s estimated Share of Search among binocular brands worldwide has gained ground for 3 months in a row, from 5% to 7.1% in August 2026.

  4. Estimated monthly branded searches for Vortex worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

Where does Vortex compete?

Vortex is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Binocular brands4th of 51.5%Shown above
Spa pool brands4th of 54.1%Show ranking
Rangefinders2nd of 612.7%Show ranking

How is Vortex measured?

Brandwave collects information about searches that people make online using Vortex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vortex optics

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How the Brand Demand Index is measured

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