How popular isVortex in search?
In August 2026, there were an estimated 74K branded searches for Vortex worldwide which is down 18.2% over the last 11 months. Vortex holds 12.7% estimated Share of Search among rangefinders worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which rangefinders compete with Vortex?
Share of Search by month for Nikon, Vortex, Bushnell. The figures are in the table below the chart.
View monthly share of search table
| Month | Nikon | Vortex | Bushnell | Hawke | Leupold | Sig Sauer |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.9% | 15.1% | 10.1% | — | — | — |
| Nov 2025 | 73.2% | 14.7% | 12% | — | — | — |
| Dec 2025 | 71% | 17.4% | 11.7% | — | — | — |
| Jan 2026 | 74.9% | 15.1% | 10.1% | — | — | — |
| Feb 2026 | 78.5% | 12.9% | 8.6% | — | — | — |
| Mar 2026 | 77% | 12.7% | 10.4% | — | — | — |
| Apr 2026 | 78.8% | 10.6% | 10.6% | — | — | — |
| May 2026 | 77% | 12.7% | 10.4% | — | — | — |
| Jun 2026 | 73.2% | 14.7% | 12% | — | — | — |
| Jul 2026 | 73.2% | 14.7% | 12% | — | — | — |
| Aug 2026 | 77% | 12.7% | 10.4% | — | — | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77% | 450K | +22.3% | +3.8 points | |
| 2, held 2nd | 12.7% | 74K | 0% | -2.1 points | |
| 3, held 3rd | 10.4% | 60.5K | 0% | -1.7 points | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — |
1.
Nikon77%
Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +3.8 points.
2.
Vortex12.7%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -2.1 points.
3.
Bushnell10.4%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -1.7 points.
—.Hawke
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—.Leupold
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Vortex and its closest rivals
How has branded search demand for Vortex changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Vortex worldwide fell from 90.5K to 74K.
- Across the 11 months ending August 2026, Vortex’s estimated Share of Search among rangefinders worldwide decreased from 15.1% to 12.7%.
- Across the 11 months ending August 2026, Vortex’s estimated Share of Search among rangefinders worldwide peaked at 17.4% in December 2025 and was lowest at 10.6% in April 2026.
How did search popularity change for rangefinders worldwide in August 2026?
3 changes
In August 2026, Nikon gained estimated Share of Search among rangefinders worldwide, from 73.2% to 77%.
In August 2026, Vortex lost estimated Share of Search among rangefinders worldwide, from 14.7% to 12.7%.
In August 2026, Bushnell lost estimated Share of Search among rangefinders worldwide, from 12% to 10.4%.
Where does Vortex compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Binocular brands | 4th of 5 | 1.5% | Show ranking |
| Spa pool brands | 4th of 5 | 4.1% | Show ranking |
| Rangefinders | 2nd of 6 | 12.7% | Shown above |
How is Vortex measured?
Brandwave collects information about searches that people make online using Vortex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- vortex optics
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Is Vortex your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.