Swarovski Optik vs Vortex:Which is searched more?
In September 2026, Vortex had more branded searches than Swarovski Optik among rifle scope brands worldwide. Vortex had about 86,100 branded searches, while Swarovski Optik had 27,100. Vortex made up 19.3% of all rifle scope brand searches we track, and Swarovski Optik accounted for 6.1%. These are worldwide searches for English-language branded terms.
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Is Swarovski Optik or Vortex more popular in search?
Compare the rifle scope brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Vortex, Swarovski Optik. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zeiss | Vortex | Steiner | Swarovski Optik | Hawke | Leupold |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 22.5% | 15.8% | 5.8% | 1.7% | 1.5% |
| Nov 2025 | 51.4% | 22.7% | 15.5% | 6.9% | 1.7% | 1.8% |
| Dec 2025 | 50.9% | 25.3% | 15.3% | 5.6% | 1.7% | 1.2% |
| Jan 2026 | 58.9% | 19% | 14.5% | 5.3% | 1.6% | 0.77% |
| Feb 2026 | 56.4% | 18.2% | 17% | 6.2% | 1.5% | 0.74% |
| Mar 2026 | 56.3% | 18.2% | 16.9% | 6.2% | 1.5% | 0.96% |
| Apr 2026 | 58% | 15.6% | 17.5% | 6.4% | 1.6% | 0.99% |
| May 2026 | 56.2% | 18.1% | 16.9% | 6.2% | 1.5% | 1% |
| Jun 2026 | 51.9% | 20.8% | 19.1% | 5.7% | 1.4% | 1.1% |
| Jul 2026 | 53.4% | 21.8% | 16.1% | 5.9% | 1.8% | 1.1% |
| Aug 2026 | 55.2% | 19.3% | 16.6% | 6.1% | 1.5% | 1.4% |
| Sep 2026 | 55.2% | 19.3% | 16.6% | 6.1% | 1.5% | 1.3% |
How has the Swarovski Optik and Vortex comparison changed over the last 12 months?
3 findings
- Vortex was ahead of Swarovski Optik in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Swarovski Optik’s share of searches among rifle scope brands worldwide moved from 5.8% to 6.1%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Vortex’s share of searches among rifle scope brands worldwide moved from 22.5% to 19.3%, and its estimated monthly branded searches moved from 105K to 86.1K.
How did search popularity change for rifle scope brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Vortex worldwide fell 18.2% over 12 measured months, from 105K to 86.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Swarovski Optik’s and Vortex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Swarovski Optik
1 branded search term
- swarovski optik
Vortex
2 branded search terms
- vortex optics
- vortex rangefinder
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