Rifle scope brands:Which are searched most?
In September 2026, Vortex was the most searched among rifle scope brands worldwide, with an estimated 86.1K branded searches and 51.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the rifle scope brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vortex, Steiner, Hawke. The figures are in the table below the chart.
View monthly share of search table
| Month | Vortex | Steiner | Hawke |
|---|---|---|---|
| Oct 2025 | 56.2% | 39.5% | 4.3% |
| Nov 2025 | 56.9% | 38.8% | 4.2% |
| Dec 2025 | 59.8% | 36.2% | 4% |
| Jan 2026 | 54.2% | 41.3% | 4.5% |
| Feb 2026 | 49.6% | 46.3% | 4.1% |
| Mar 2026 | 49.6% | 46.3% | 4.1% |
| Apr 2026 | 45% | 50.5% | 4.5% |
| May 2026 | 49.6% | 46.3% | 4.1% |
| Jun 2026 | 50.4% | 46.3% | 3.4% |
| Jul 2026 | 55% | 40.5% | 4.4% |
| Aug 2026 | 51.6% | 44.4% | 4% |
| Sep 2026 | 51.6% | 44.4% | 4% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.6% | 86.1K | 0% | 0 points | |
| 2, held 2nd | 44.4% | 74K | 0% | 0 points | |
| 3, held 3rd | 4% | 6.6K | 0% | 0 points |
Compare search popularity between leading brands
Which brand is most popular in search among rifle scope brands worldwide?
3 brands
In September 2026, Vortex was the most searched among rifle scope brands worldwide, with an estimated 86.1K branded searches and 51.6% estimated Share of Search within this set. Steiner is in 2nd place, 7.3 percentage points behind at 44.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Vortex | 56.2% → 51.6% | 59.8%Dec 2025 | 45%Apr 2026 | 1st |
 Steiner | 39.5% → 44.4% | 50.5%Apr 2026 | 36.2%Dec 2025 | 2nd |
 Hawke | 4.3% → 4% | 4.5%Jan 2026 | 3.4%Jun 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Vortex’s estimated Share of Search among rifle scope brands worldwide decreased from 56.2% to 51.6%.
- Across the 12 months ending September 2026, Steiner’s estimated Share of Search among rifle scope brands worldwide increased from 39.5% to 44.4%.
- Across the 12 months ending September 2026, Vortex’s estimated Share of Search among rifle scope brands worldwide peaked at 59.8% in December 2025 and was lowest at 45% in April 2026.
- Across the 12 months ending September 2026, Steiner’s estimated Share of Search among rifle scope brands worldwide peaked at 50.5% in April 2026 and was lowest at 36.2% in December 2025.
- Across the 12 months ending September 2026, Hawke’s estimated Share of Search among rifle scope brands worldwide peaked at 4.5% in January 2026 and was lowest at 3.4% in June 2026.
- Across the 12 months ending September 2026, Hawke held steady: its estimated Share of Search among rifle scope brands worldwide moved less than 0.5 percentage points.
How did search popularity change for rifle scope brands worldwide in September 2026?
2 changes
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