Steiner vs Vortex:Which is searched more?
In September 2026, Vortex had more branded searches than Steiner among rifle scope brands worldwide. Vortex was estimated to have 747K branded searches compared to Steiner’s 74K, and held a 90.3% Share of Search versus Steiner’s 8.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Steiner or Vortex?
Compare the rifle scope brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vortex, Steiner. The figures are in the table below the chart.
View monthly share of search table
| Month | Vortex | Steiner | Hawke |
|---|---|---|---|
| Oct 2025 | 91.8% | 7.4% | 0.81% |
| Nov 2025 | 91.8% | 7.4% | 0.81% |
| Dec 2025 | 90.5% | 8.6% | 0.94% |
| Jan 2026 | 91.8% | 7.4% | 0.81% |
| Feb 2026 | 90.3% | 8.9% | 0.8% |
| Mar 2026 | 90.3% | 8.9% | 0.8% |
| Apr 2026 | 90.1% | 9.1% | 0.81% |
| May 2026 | 90.3% | 8.9% | 0.8% |
| Jun 2026 | 90.4% | 9% | 0.65% |
| Jul 2026 | 91.8% | 7.4% | 0.81% |
| Aug 2026 | 90.3% | 8.9% | 0.8% |
| Sep 2026 | 90.3% | 8.9% | 0.8% |
How has the Steiner and Vortex comparison changed over the last 12 months?
3 findings
- Vortex was ahead of Steiner in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Steiner’s estimated Share of Search among rifle scope brands worldwide moved from 7.4% to 8.9%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Vortex’s estimated Share of Search among rifle scope brands worldwide moved from 91.8% to 90.3%, and its estimated monthly branded searches moved from 914K to 747K.
How did search popularity change for rifle scope brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Vortex worldwide fell 18.2% over 12 measured months, from 914K to 747K in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Steiner’s and Vortex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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