How popular isVortex in search?
In August 2026, there were an estimated 74K branded searches for Vortex worldwide which is down 18.2% over the last 11 months. Vortex holds 1.5% estimated Share of Search among binocular brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Vortex compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Binocular brands | 4th of 5 | 1.5% | Shown below |
| Spa pool brands | 4th of 5 | 4.1% | Show ranking |
| Rangefinders | 2nd of 6 | 12.7% | Show ranking |
Which binocular brands compete with Vortex?
Share of Search by month for Swarovski, Nikon, Canon, Vortex. The figures are in the table below the chart.
View monthly share of search table
| Month | Swarovski | Nikon | Canon | Vortex | Bushnell |
|---|---|---|---|---|---|
| Oct 2025 | 81.7% | 9% | 6.3% | 1.8% | 1.2% |
| Nov 2025 | 86.9% | 6.4% | 4.4% | 1.3% | 1.1% |
| Dec 2025 | 88.8% | 5.3% | 3.7% | 1.3% | 0.88% |
| Jan 2026 | 83.7% | 7.5% | 6.3% | 1.5% | 1% |
| Feb 2026 | 85% | 7.7% | 5.2% | 1.3% | 0.84% |
| Mar 2026 | 82.1% | 9% | 6.2% | 1.5% | 1.2% |
| Apr 2026 | 82.5% | 9.1% | 5.9% | 1.2% | 1.2% |
| May 2026 | 85.1% | 7.7% | 5% | 1.3% | 1% |
| Jun 2026 | 83.7% | 7.5% | 6% | 1.5% | 1.2% |
| Jul 2026 | 82.9% | 7.5% | 6.9% | 1.5% | 1.2% |
| Aug 2026 | 81.3% | 8.9% | 7.1% | 1.5% | 1.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.3% | 4.1M | 0% | -1.6 points | |
| 2, held 2nd | 8.9% | 450K | +22.3% | +1.5 points | |
| 3, held 3rd | 7.1% | 356K | +4.9% | +0.2 points | |
| 4, held 4th | 1.5% | 74K | 0% | 0 points | |
| 5, held 5th | 1.2% | 60.5K | 0% | 0 points |
81.3%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -1.6 points.
2.
Nikon8.9%
Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +1.5 points.
3.
Canon7.1%
Held 3rd. 356K estimated branded searches, +4.9% vs prior month. Share +0.2 points.
4.
Vortex1.5%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Bushnell1.2%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Vortex and its closest rivals
How has branded search demand for Vortex changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Vortex worldwide fell from 90.5K to 74K.
- Across the 11 months ending August 2026, Vortex’s estimated Share of Search among binocular brands worldwide held steady, from 1.8% to 1.5%.
How did search popularity change for binocular brands worldwide in August 2026?
4 changes
In August 2026, Nikon gained estimated Share of Search among binocular brands worldwide, from 7.5% to 8.9%.
In August 2026, Swarovski lost estimated Share of Search among binocular brands worldwide, from 82.9% to 81.3%.
Canon’s estimated Share of Search among binocular brands worldwide has gained ground for 3 months in a row, from 5% to 7.1% in August 2026.
Estimated monthly branded searches for Vortex worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
How is Vortex measured?
Brandwave collects information about searches that people make online using Vortex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- vortex optics
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Is Vortex your brand?
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