Brandwave

How popular isLeupold?

In September 2026, people searched for Leupold by name about 5,990 times worldwide, a 14.3% decrease from the previous year. These searches made up 1.3% of all global rifle scope brand searches, placing Leupold sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about rifle scope brands, Leupold appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Leupold is the sixth most searched of 6 competitors and the most recommended in AI answers.

  1. ZeissShare of searches 55.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. VortexShare of searches 19.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. SteinerShare of searches 16.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Swarovski OptikShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. LeupoldShare of searches 1.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top rifle scope brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Leupold appeared in all five answers. Leupold is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Leupold1st
  2. Vortex2nd
  3. Zeiss3rd
  4. Swarovski Optik4th
  5. Steiner–
  6. Hawke–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vortex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Leupold5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zeiss4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swarovski Optik2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steiner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hawke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rifle scope brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which rifle scope brands compete with Leupold?

Leupold against rifle scope brands worldwide, by month

Share of searches by month for Zeiss, Vortex, Steiner, Swarovski Optik, Leupold. The figures are in the table below the chart.

View monthly share of searches table
MonthZeissVortexSteinerSwarovski OptikHawkeLeupold
Oct 202552.6%22.5%15.8%5.8%1.7%1.5%
Nov 202551.4%22.7%15.5%6.9%1.7%1.8%
Dec 202550.9%25.3%15.3%5.6%1.7%1.2%
Jan 202658.9%19%14.5%5.3%1.6%0.77%
Feb 202656.4%18.2%17%6.2%1.5%0.74%
Mar 202656.3%18.2%16.9%6.2%1.5%0.96%
Apr 202658%15.6%17.5%6.4%1.6%0.99%
May 202656.2%18.1%16.9%6.2%1.5%1%
Jun 202651.9%20.8%19.1%5.7%1.4%1.1%
Jul 202653.4%21.8%16.1%5.9%1.8%1.1%
Aug 202655.2%19.3%16.6%6.1%1.5%1.4%
Sep 202655.2%19.3%16.6%6.1%1.5%1.3%

  1. 1.Zeiss

    55.2%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Vortex

    19.3%

    Held 2nd. 86.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Steiner

    16.6%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Swarovski Optik

    6.1%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Hawke

    1.5%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Leupold

    1.3%

    Held 6th. 6K estimated branded searches, -2.1% vs prior month. Share 0 points.

Compare popularity between Leupold and its closest rivals

Every comparison with Leupold

11 comparisons

How has branded search demand for Leupold changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Leupold worldwide fell from 7K to 6K.
  • Across the 12 months ending September 2026, Leupold’s share of searches among rifle scope brands worldwide peaked at 1.8% in November 2025 and was lowest at 0.74% in February 2026.

How did search popularity change for rifle scope brands worldwide in September 2026?

4 changes

  1. Zeiss’ share of searches among rifle scope brands worldwide has gained ground for 3 months in a row, from 51.9% to 55.2% in September 2026.

  2. Estimated monthly branded searches for Hawke worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

  3. Estimated monthly branded searches for Vortex worldwide fell 18.2% over 12 measured months, from 105K to 86.1K in September 2026.

  4. Estimated monthly branded searches for Leupold worldwide fell 14.3% over 12 measured months, from 7K to 6K in September 2026.

How are Leupold’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Leupold’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • leupold golf rangefinders
  • leupold rangefinders
  • leupold scopes

Do you work for Leupold? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Leupold compete?

Leupold is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Rangefinders7th of 70.12%Show ranking
Golf rangefinders5th of 60.14%Show ranking
Rifle scope brands6th of 61.3%Shown above
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Is Leupold your brand?

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