Hawke vs Leupold:Which is searched more?
In September 2026, Hawke and Leupold were level on Share of Search among rangefinders worldwide, with an estimated 6.6K versus 6K branded searches, at 0.45% and 0.4% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hawke or Leupold?
Compare the rangefinders people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hawke, Leupold. The figures are in the table below the chart.
View monthly share of search table
| Month | Nikon | Sig Sauer | Vortex | Bushnell | Hawke | Leupold |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 31.3% | 10.1% | 8% | 0.56% | 0.49% |
| Nov 2025 | 46.5% | 33.2% | 10.2% | 9.1% | 0.49% | 0.52% |
| Dec 2025 | 47.7% | 31.8% | 9.9% | 9.8% | 0.47% | 0.34% |
| Jan 2026 | 45.2% | 40.2% | 7.4% | 6.5% | 0.48% | 0.23% |
| Feb 2026 | 51.8% | 33.3% | 7.5% | 6.7% | 0.49% | 0.24% |
| Mar 2026 | 49.3% | 36.4% | 6.7% | 6.9% | 0.44% | 0.28% |
| Apr 2026 | 49.8% | 36.2% | 5.8% | 7.6% | 0.43% | 0.28% |
| May 2026 | 52% | 31.4% | 7.4% | 8.5% | 0.46% | 0.31% |
| Jun 2026 | 48% | 32.6% | 9.4% | 9.3% | 0.39% | 0.31% |
| Jul 2026 | 49% | 33.3% | 8.1% | 8.9% | 0.49% | 0.31% |
| Aug 2026 | 51.5% | 31.1% | 8.2% | 8.3% | 0.46% | 0.42% |
| Sep 2026 | 47.3% | 37.1% | 8% | 6.7% | 0.45% | 0.4% |
How has the Hawke and Leupold comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Leupold took it in November 2025, Hawke took it in December 2025.
- Across the 12 months ending September 2026, Hawke’s estimated Share of Search among rangefinders worldwide moved from 0.56% to 0.45%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Leupold’s estimated Share of Search among rangefinders worldwide moved from 0.49% to 0.4%, and its estimated monthly branded searches moved from 7K to 6K.
How did search popularity change for rangefinders worldwide in September 2026?
2 changes
Other head-to-heads among rangefinders
How each brand is measured
Brandwave collects information about searches that people make online using Hawke’s and Leupold’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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