Bushnell vs Vortex:Which is more popular by branded search?
In August 2026, Vortex had more branded searches than Bushnell among rangefinders worldwide. Vortex was estimated to have 74K branded searches compared to Bushnell’s 60.5K, and held a 12.7% Share of Search versus Bushnell’s 10.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bushnell or Vortex?
Compare the rangefinders people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vortex, Bushnell. The figures are in the table below the chart.
View monthly share of search table
| Month | Nikon | Vortex | Bushnell | Hawke | Leupold | Sig Sauer |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.9% | 15.1% | 10.1% | — | — | — |
| Nov 2025 | 73.2% | 14.7% | 12% | — | — | — |
| Dec 2025 | 71% | 17.4% | 11.7% | — | — | — |
| Jan 2026 | 74.9% | 15.1% | 10.1% | — | — | — |
| Feb 2026 | 78.5% | 12.9% | 8.6% | — | — | — |
| Mar 2026 | 77% | 12.7% | 10.4% | — | — | — |
| Apr 2026 | 78.8% | 10.6% | 10.6% | — | — | — |
| May 2026 | 77% | 12.7% | 10.4% | — | — | — |
| Jun 2026 | 73.2% | 14.7% | 12% | — | — | — |
| Jul 2026 | 73.2% | 14.7% | 12% | — | — | — |
| Aug 2026 | 77% | 12.7% | 10.4% | — | — | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Bushnell and Vortex comparison changed over the last 12 months?
3 findings
- Vortex was ahead of Bushnell in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bushnell’s estimated Share of Search among rangefinders worldwide moved from 10.1% to 10.4%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Vortex’s estimated Share of Search among rangefinders worldwide moved from 15.1% to 12.7%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for rangefinders worldwide in August 2026?
2 changes
In August 2026, Vortex lost estimated Share of Search among rangefinders worldwide, from 14.7% to 12.7%.
In August 2026, Bushnell lost estimated Share of Search among rangefinders worldwide, from 12% to 10.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Bushnell’s and Vortex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.