Leupold vs Vortex:Which is searched more?
In September 2026, Vortex had more branded searches than Leupold among rangefinders worldwide. Vortex was estimated to have 119K branded searches compared to Leupold’s 6K, and held an 8% Share of Search versus Leupold’s 0.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Leupold or Vortex?
Compare the rangefinders people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vortex, Leupold. The figures are in the table below the chart.
View monthly share of search table
| Month | Nikon | Sig Sauer | Vortex | Bushnell | Hawke | Leupold |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 31.3% | 10.1% | 8% | 0.56% | 0.49% |
| Nov 2025 | 46.5% | 33.2% | 10.2% | 9.1% | 0.49% | 0.52% |
| Dec 2025 | 47.7% | 31.8% | 9.9% | 9.8% | 0.47% | 0.34% |
| Jan 2026 | 45.2% | 40.2% | 7.4% | 6.5% | 0.48% | 0.23% |
| Feb 2026 | 51.8% | 33.3% | 7.5% | 6.7% | 0.49% | 0.24% |
| Mar 2026 | 49.3% | 36.4% | 6.7% | 6.9% | 0.44% | 0.28% |
| Apr 2026 | 49.8% | 36.2% | 5.8% | 7.6% | 0.43% | 0.28% |
| May 2026 | 52% | 31.4% | 7.4% | 8.5% | 0.46% | 0.31% |
| Jun 2026 | 48% | 32.6% | 9.4% | 9.3% | 0.39% | 0.31% |
| Jul 2026 | 49% | 33.3% | 8.1% | 8.9% | 0.49% | 0.31% |
| Aug 2026 | 51.5% | 31.1% | 8.2% | 8.3% | 0.46% | 0.42% |
| Sep 2026 | 47.3% | 37.1% | 8% | 6.7% | 0.45% | 0.4% |
How has the Leupold and Vortex comparison changed over the last 12 months?
3 findings
- Vortex was ahead of Leupold in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Leupold’s estimated Share of Search among rangefinders worldwide moved from 0.49% to 0.4%, and its estimated monthly branded searches moved from 7K to 6K.
- Across the 12 months ending September 2026, Vortex’s estimated Share of Search among rangefinders worldwide moved from 10.1% to 8%, and its estimated monthly branded searches moved from 146K to 119K.
How did search popularity change for rangefinders worldwide in September 2026?
2 changes
In September 2026, Vortex rose from 4th to 3rd among rangefinders worldwide.
Estimated monthly branded searches for Leupold worldwide fell 14.3% over 12 measured months, from 7K to 6K in September 2026.
Other head-to-heads among rangefinders
How each brand is measured
Brandwave collects information about searches that people make online using Leupold’s and Vortex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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