How popular isVortex in search?
In September 2026, there were an estimated 119K branded searches for Vortex worldwide which is down 18.2% over the last 12 months. Vortex holds 51.6% estimated Share of Search among rifle scope brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which rifle scope brands compete with Vortex?
Share of Search by month for Vortex, Steiner, Hawke. The figures are in the table below the chart.
View monthly share of search table
| Month | Vortex | Steiner | Hawke |
|---|---|---|---|
| Oct 2025 | 56.2% | 39.5% | 4.3% |
| Nov 2025 | 56.9% | 38.8% | 4.2% |
| Dec 2025 | 59.8% | 36.2% | 4% |
| Jan 2026 | 54.2% | 41.3% | 4.5% |
| Feb 2026 | 49.6% | 46.3% | 4.1% |
| Mar 2026 | 49.6% | 46.3% | 4.1% |
| Apr 2026 | 45% | 50.5% | 4.5% |
| May 2026 | 49.6% | 46.3% | 4.1% |
| Jun 2026 | 50.4% | 46.3% | 3.4% |
| Jul 2026 | 55% | 40.5% | 4.4% |
| Aug 2026 | 51.6% | 44.4% | 4% |
| Sep 2026 | 51.6% | 44.4% | 4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.6% | 86.1K | 0% | 0 points | |
| 2, held 2nd | 44.4% | 74K | 0% | 0 points | |
| 3, held 3rd | 4% | 6.6K | 0% | 0 points |
Compare search popularity between Vortex and its closest rivals
How has branded search demand for Vortex changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Vortex worldwide fell from 146K to 119K.
- Across the 12 months ending September 2026, Vortex’s estimated Share of Search among rifle scope brands worldwide decreased from 56.2% to 51.6%.
- Across the 12 months ending September 2026, Vortex’s estimated Share of Search among rifle scope brands worldwide peaked at 59.8% in December 2025 and was lowest at 45% in April 2026.
How did search popularity change for rifle scope brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Hawke worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
Estimated monthly branded searches for Vortex worldwide fell 18.2% over 12 measured months, from 105K to 86.1K in September 2026.
Where does Vortex compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Binocular brands | 4th of 5 | 2.2% | Show ranking |
| Spa pool brands | 5th of 5 | 4.2% | Show ranking |
| Rangefinders | 3rd of 6 | 8% | Show ranking |
| Rifle scope brands | 1st of 3 | 51.6% | Shown above |
How is Vortex measured?
Brandwave collects information about searches that people make online using Vortex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- vortex binocular
- vortex optics
- vortex rangefinder
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Is Vortex your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.