How popular isVortex in search?
In August 2026, there were an estimated 74K branded searches for Vortex worldwide which is down 18.2% over the last 11 months. Vortex holds 4.1% estimated Share of Search among spa pool brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Jacuzzi67.1%
Sundance16.6%
Bullfrog11.1%
Vortex4.1%- Hot Spring1.2%
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Which spa pool brands compete with Vortex?
Share of Search by month for Jacuzzi, Sundance, Bullfrog, Vortex. The figures are in the table below the chart.
View monthly share of search table
| Month | Jacuzzi | Sundance | Bullfrog | Vortex | Hot Spring |
|---|---|---|---|---|---|
| Oct 2025 | 70.5% | 9.5% | 11.6% | 6.4% | 1.9% |
| Nov 2025 | 69.7% | 9.3% | 11.4% | 7.7% | 1.9% |
| Dec 2025 | 68.6% | 9.2% | 11.2% | 9.2% | 1.8% |
| Jan 2026 | 68.5% | 13.8% | 9.2% | 6.2% | 2.3% |
| Feb 2026 | 70.7% | 9.4% | 11.6% | 6.4% | 1.9% |
| Mar 2026 | 72.1% | 6.5% | 14.5% | 5.3% | 1.6% |
| Apr 2026 | 72.8% | 6.6% | 14.6% | 4.4% | 1.6% |
| May 2026 | 75% | 6.8% | 12.4% | 4.5% | 1.4% |
| Jun 2026 | 78.6% | 5.8% | 10.5% | 3.9% | 1.2% |
| Jul 2026 | 76.9% | 6.9% | 10.4% | 4.7% | 1.1% |
| Aug 2026 | 67.1% | 16.6% | 11.1% | 4.1% | 1.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.1% | 1.2M | 0% | -9.8 points | |
| 2, moved from 3rd to 2nd | 16.6% | 301K | +173.6% | +9.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 11.1% | 201K | +21.8% | +0.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.1% | 74K | 0% | -0.6 points | |
| 5, held 5th | 1.2% | 22.2K | +22.7% | +0.1 points |
1.Jacuzzi
67.1%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -9.8 points.
2.
Sundance16.6%
Moved from 3rd to 2nd. 301K estimated branded searches, +173.6% vs prior month. Share +9.6 points.
3.
Bullfrog11.1%
Moved from 2nd to 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +0.7 points.
4.
Vortex4.1%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.6 points.
1.2%
Held 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
Compare search popularity between Vortex and its closest rivals
How has branded search demand for Vortex changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Vortex worldwide fell from 90.5K to 74K.
- Across the 11 months ending August 2026, Vortex’s estimated Share of Search among spa pool brands worldwide decreased from 6.4% to 4.1%.
- Across the 11 months ending August 2026, Vortex’s estimated Share of Search among spa pool brands worldwide peaked at 9.2% in December 2025 and was lowest at 3.9% in June 2026.
How did search popularity change for spa pool brands worldwide in August 2026?
5 changes
In August 2026, Sundance overtook Bullfrog to rank 2nd among spa pool brands worldwide, at 16.6%.
In August 2026, Bullfrog gained estimated Share of Search among spa pool brands worldwide, from 10.4% to 11.1%.
In August 2026, Jacuzzi lost estimated Share of Search among spa pool brands worldwide, from 76.9% to 67.1%.
In August 2026, Vortex lost estimated Share of Search among spa pool brands worldwide, from 4.7% to 4.1%.
Estimated monthly branded searches for Hot Spring worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
Where does Vortex compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Binocular brands | 4th of 5 | 1.5% | Show ranking |
| Spa pool brands | 4th of 5 | 4.1% | Shown above |
| Rangefinders | 2nd of 6 | 12.7% | Show ranking |
How is Vortex measured?
Brandwave collects information about searches that people make online using Vortex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- vortex optics
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Is Vortex your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.