Brandwave

Spa pool brands:Which brands are most popular in search?

In August 2026, Jacuzzi was the most searched among spa pool brands worldwide, with an estimated 1.2M branded searches and 67.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Jacuzzi67.1%
  2. Sundance16.6%
  3. Bullfrog11.1%
  4. Vortex4.1%
  5. Hot Spring1.2%

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Share of SearchLeaderboard

Compare the spa pool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among spa pool brands worldwide, by month

Share of Search by month for Jacuzzi, Sundance, Bullfrog, Vortex. The figures are in the table below the chart.

View monthly share of search table
MonthJacuzziSundanceBullfrogVortexHot Spring
Oct 202570.5%9.5%11.6%6.4%1.9%
Nov 202569.7%9.3%11.4%7.7%1.9%
Dec 202568.6%9.2%11.2%9.2%1.8%
Jan 202668.5%13.8%9.2%6.2%2.3%
Feb 202670.7%9.4%11.6%6.4%1.9%
Mar 202672.1%6.5%14.5%5.3%1.6%
Apr 202672.8%6.6%14.6%4.4%1.6%
May 202675%6.8%12.4%4.5%1.4%
Jun 202678.6%5.8%10.5%3.9%1.2%
Jul 202676.9%6.9%10.4%4.7%1.1%
Aug 202667.1%16.6%11.1%4.1%1.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Jacuzzi

    67.1%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -9.8 points.

  2. 2.Sundance

    16.6%

    Moved from 3rd to 2nd. 301K estimated branded searches, +173.6% vs prior month. Share +9.6 points.

  3. 3.Bullfrog

    11.1%

    Moved from 2nd to 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +0.7 points.

  4. 4.Vortex

    4.1%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Hot Spring

    1.2%

    Held 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among spa pool brands worldwide?

In August 2026, Jacuzzi was the most searched among spa pool brands worldwide, with an estimated 1.2M branded searches and 67.1% estimated Share of Search within this set. Sundance is in 2nd place, 50.5 percentage points behind at 16.6% Share of Search.

Global spa pool brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Jacuzzi70.5% → 67.1%78.6%Jun 202667.1%Aug 20261st
Sundance9.5% → 16.6%16.6%Aug 20265.8%Jun 20263rd → 2nd
Bullfrog11.6% → 11.1%14.6%Apr 20269.2%Jan 20262nd → 3rd
Vortex6.4% → 4.1%9.2%Dec 20253.9%Jun 20264th
Hot Spring1.9% → 1.2%2.3%Jan 20261.1%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Jacuzzi’s estimated Share of Search among spa pool brands worldwide decreased from 70.5% to 67.1%.
  • Across the 11 months ending August 2026, Sundance’s estimated Share of Search among spa pool brands worldwide increased from 9.5% to 16.6%.
  • Across the 11 months ending August 2026, Bullfrog’s estimated Share of Search among spa pool brands worldwide decreased from 11.6% to 11.1%.
  • Across the 11 months ending August 2026, Vortex’s estimated Share of Search among spa pool brands worldwide decreased from 6.4% to 4.1%.
  • Across the 11 months ending August 2026, Hot Spring’s estimated Share of Search among spa pool brands worldwide decreased from 1.9% to 1.2%.
  • Across the 11 months ending August 2026, Jacuzzi’s estimated Share of Search among spa pool brands worldwide peaked at 78.6% in June 2026 and was lowest at 67.1% in August 2026.
  • Across the 11 months ending August 2026, Sundance’s estimated Share of Search among spa pool brands worldwide peaked at 16.6% in August 2026 and was lowest at 5.8% in June 2026.
  • Across the 11 months ending August 2026, Bullfrog’s estimated Share of Search among spa pool brands worldwide peaked at 14.6% in April 2026 and was lowest at 9.2% in January 2026.
  • Across the 11 months ending August 2026, Vortex’s estimated Share of Search among spa pool brands worldwide peaked at 9.2% in December 2025 and was lowest at 3.9% in June 2026.
  • Across the 11 months ending August 2026, Hot Spring’s estimated Share of Search among spa pool brands worldwide peaked at 2.3% in January 2026 and was lowest at 1.1% in July 2026.
  • Across the 11 months ending August 2026, Sundance rose from 3rd to 2nd among spa pool brands worldwide.
  • Across the 11 months ending August 2026, Bullfrog fell from 2nd to 3rd among spa pool brands worldwide.

How did search popularity change for spa pool brands worldwide in August 2026?

  1. In August 2026, Sundance overtook Bullfrog to rank 2nd among spa pool brands worldwide, at 16.6%.

  2. In August 2026, Bullfrog gained estimated Share of Search among spa pool brands worldwide, from 10.4% to 11.1%.

  3. In August 2026, Jacuzzi lost estimated Share of Search among spa pool brands worldwide, from 76.9% to 67.1%.

  4. In August 2026, Vortex lost estimated Share of Search among spa pool brands worldwide, from 4.7% to 4.1%.

  5. Estimated monthly branded searches for Hot Spring worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

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