How popular isJacuzzi in search?
In August 2026, there were an estimated 1.2M branded searches for Jacuzzi worldwide which is up 22% over the last 11 months. Jacuzzi holds 67.1% estimated Share of Search among spa pool brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Jacuzzi67.1%
Sundance16.6%
Bullfrog11.1%
Vortex4.1%- Hot Spring1.2%
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Which spa pool brands compete with Jacuzzi?
Share of Search by month for Jacuzzi, Sundance, Bullfrog, Vortex. The figures are in the table below the chart.
View monthly share of search table
| Month | Jacuzzi | Sundance | Bullfrog | Vortex | Hot Spring |
|---|---|---|---|---|---|
| Oct 2025 | 70.5% | 9.5% | 11.6% | 6.4% | 1.9% |
| Nov 2025 | 69.7% | 9.3% | 11.4% | 7.7% | 1.9% |
| Dec 2025 | 68.6% | 9.2% | 11.2% | 9.2% | 1.8% |
| Jan 2026 | 68.5% | 13.8% | 9.2% | 6.2% | 2.3% |
| Feb 2026 | 70.7% | 9.4% | 11.6% | 6.4% | 1.9% |
| Mar 2026 | 72.1% | 6.5% | 14.5% | 5.3% | 1.6% |
| Apr 2026 | 72.8% | 6.6% | 14.6% | 4.4% | 1.6% |
| May 2026 | 75% | 6.8% | 12.4% | 4.5% | 1.4% |
| Jun 2026 | 78.6% | 5.8% | 10.5% | 3.9% | 1.2% |
| Jul 2026 | 76.9% | 6.9% | 10.4% | 4.7% | 1.1% |
| Aug 2026 | 67.1% | 16.6% | 11.1% | 4.1% | 1.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.1% | 1.2M | 0% | -9.8 points | |
| 2, moved from 3rd to 2nd | 16.6% | 301K | +173.6% | +9.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 11.1% | 201K | +21.8% | +0.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.1% | 74K | 0% | -0.6 points | |
| 5, held 5th | 1.2% | 22.2K | +22.7% | +0.1 points |
1.Jacuzzi
67.1%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -9.8 points.
2.
Sundance16.6%
Moved from 3rd to 2nd. 301K estimated branded searches, +173.6% vs prior month. Share +9.6 points.
3.
Bullfrog11.1%
Moved from 2nd to 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +0.7 points.
4.
Vortex4.1%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.6 points.
1.2%
Held 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
Compare search popularity between Jacuzzi and its closest rivals
How has branded search demand for Jacuzzi changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Jacuzzi worldwide rose from 1M to 1.2M.
- Across the 11 months ending August 2026, Jacuzzi’s estimated Share of Search among spa pool brands worldwide decreased from 70.5% to 67.1%.
- Across the 11 months ending August 2026, Jacuzzi’s estimated Share of Search among spa pool brands worldwide peaked at 78.6% in June 2026 and was lowest at 67.1% in August 2026.
How did search popularity change for spa pool brands worldwide in August 2026?
5 changes
In August 2026, Sundance overtook Bullfrog to rank 2nd among spa pool brands worldwide, at 16.6%.
In August 2026, Bullfrog gained estimated Share of Search among spa pool brands worldwide, from 10.4% to 11.1%.
In August 2026, Jacuzzi lost estimated Share of Search among spa pool brands worldwide, from 76.9% to 67.1%.
In August 2026, Vortex lost estimated Share of Search among spa pool brands worldwide, from 4.7% to 4.1%.
Estimated monthly branded searches for Hot Spring worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
Where does Jacuzzi compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hot tub brands | 1st of 6 | 57.5% | Show ranking |
| Spa pool brands | 1st of 5 | 67.1% | Shown above |
How is Jacuzzi measured?
Brandwave collects information about searches that people make online using Jacuzzi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- jacuzzi
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