Brandwave

How popular isJacuzzi in search?

In August 2026, there were an estimated 1.2M branded searches for Jacuzzi worldwide which is up 22% over the last 11 months. Jacuzzi holds 57.5% estimated Share of Search among hot tub brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Jacuzzi57.5%
  2. Sundance14.2%
  3. Intex11.6%
  4. Bullfrog9.5%
  5. Lay-Z-Spa6.2%
  6. Hot Spring1%
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Which hot tub brands compete with Jacuzzi?

Jacuzzi against hot tub brands worldwide, by month

Share of Search by month for Jacuzzi, Sundance, Intex, Bullfrog, Lay-Z-Spa. The figures are in the table below the chart.

View monthly share of search table
MonthJacuzziSundanceIntexBullfrogLay-Z-SpaHot Spring
Oct 202567.2%9.1%7.4%11.1%3.4%1.8%
Nov 202566.1%8.8%8.8%10.8%3.6%1.8%
Dec 202566.1%8.8%8.8%10.8%3.6%1.8%
Jan 202665.3%13.1%7.2%8.8%3.3%2.2%
Feb 202666.1%8.8%8.8%10.8%3.6%1.8%
Mar 202665.3%5.9%8.8%13.1%5.4%1.4%
Apr 202660.6%5.5%12.2%12.2%8.2%1.3%
May 202655.6%5%16.8%9.2%12.5%1%
Jun 202656.1%4.1%20.6%7.5%10.9%0.83%
Jul 202657.1%5.1%17.2%7.7%12%0.85%
Aug 202657.5%14.2%11.6%9.5%6.2%1%
Sep 2026——————

  1. 1.Jacuzzi

    57.5%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Sundance

    14.2%

    Moved from 5th to 2nd. 301K estimated branded searches, +173.6% vs prior month. Share +9 points.

  3. 3.Intex

    11.6%

    Moved from 2nd to 3rd. 246K estimated branded searches, -33.2% vs prior month. Share -5.6 points.

  4. 4.Bullfrog

    9.5%

    Held 4th. 201K estimated branded searches, +21.8% vs prior month. Share +1.8 points.

  5. 5.Lay-Z-Spa

    6.2%

    Moved from 3rd to 5th. 131K estimated branded searches, -48.7% vs prior month. Share -5.8 points.

  6. 6.Hot Spring

    1%

    Held 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

Compare search popularity between Jacuzzi and its closest rivals

How has branded search demand for Jacuzzi changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Jacuzzi worldwide rose from 1M to 1.2M.
  • Across the 11 months ending August 2026, Jacuzzi’s estimated Share of Search among hot tub brands worldwide decreased from 67.2% to 57.5%.
  • Across the 11 months ending August 2026, Jacuzzi’s estimated Share of Search among hot tub brands worldwide peaked at 67.2% in October 2025 and was lowest at 55.6% in May 2026.

How did search popularity change for hot tub brands worldwide in August 2026?

  1. In August 2026, Sundance overtook Lay-Z-Spa to rank 2nd among hot tub brands worldwide, at 14.2%.

  2. In August 2026, Bullfrog gained estimated Share of Search among hot tub brands worldwide, from 7.7% to 9.5%.

  3. In August 2026, Lay-Z-Spa lost estimated Share of Search among hot tub brands worldwide, from 12% to 6.2%.

  4. In August 2026, Intex lost estimated Share of Search among hot tub brands worldwide, from 17.2% to 11.6%.

  5. Jacuzzi’s estimated Share of Search among hot tub brands worldwide has gained ground for 3 months in a row, from 55.6% to 57.5% in August 2026.

  6. Estimated monthly branded searches for Hot Spring worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

Where does Jacuzzi compete?

Jacuzzi is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hot tub brands1st of 657.5%Shown above
Spa pool brands1st of 567.1%Show ranking

How is Jacuzzi measured?

Brandwave collects information about searches that people make online using Jacuzzi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • jacuzzi

Do you work for Jacuzzi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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