Jacuzzi vs Lay-Z-Spa:Which is more popular by branded search?
In August 2026, Jacuzzi had more branded searches than Lay-Z-Spa among hot tub brands worldwide. Jacuzzi was estimated to have 1.2M branded searches compared to Lay-Z-Spa’s 131K, and held a 57.5% Share of Search versus Lay-Z-Spa’s 6.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Jacuzzi or Lay-Z-Spa?
Compare the hot tub brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jacuzzi, Lay-Z-Spa. The figures are in the table below the chart.
View monthly share of search table
| Month | Jacuzzi | Sundance | Intex | Bullfrog | Lay-Z-Spa | Hot Spring |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 9.1% | 7.4% | 11.1% | 3.4% | 1.8% |
| Nov 2025 | 66.1% | 8.8% | 8.8% | 10.8% | 3.6% | 1.8% |
| Dec 2025 | 66.1% | 8.8% | 8.8% | 10.8% | 3.6% | 1.8% |
| Jan 2026 | 65.3% | 13.1% | 7.2% | 8.8% | 3.3% | 2.2% |
| Feb 2026 | 66.1% | 8.8% | 8.8% | 10.8% | 3.6% | 1.8% |
| Mar 2026 | 65.3% | 5.9% | 8.8% | 13.1% | 5.4% | 1.4% |
| Apr 2026 | 60.6% | 5.5% | 12.2% | 12.2% | 8.2% | 1.3% |
| May 2026 | 55.6% | 5% | 16.8% | 9.2% | 12.5% | 1% |
| Jun 2026 | 56.1% | 4.1% | 20.6% | 7.5% | 10.9% | 0.83% |
| Jul 2026 | 57.1% | 5.1% | 17.2% | 7.7% | 12% | 0.85% |
| Aug 2026 | 57.5% | 14.2% | 11.6% | 9.5% | 6.2% | 1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Jacuzzi and Lay-Z-Spa comparison changed over the last 12 months?
3 findings
- Jacuzzi was ahead of Lay-Z-Spa in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jacuzzi’s estimated Share of Search among hot tub brands worldwide moved from 67.2% to 57.5%, and its estimated monthly branded searches moved from 1M to 1.2M.
- Across the 11 months ending August 2026, Lay-Z-Spa’s estimated Share of Search among hot tub brands worldwide moved from 3.4% to 6.2%, and its estimated monthly branded searches moved from 51.2K to 131K.
How did search popularity change for hot tub brands worldwide in August 2026?
3 changes
In August 2026, Sundance overtook Lay-Z-Spa to rank 2nd among hot tub brands worldwide, at 14.2%.
In August 2026, Lay-Z-Spa lost estimated Share of Search among hot tub brands worldwide, from 12% to 6.2%.
Jacuzzi’s estimated Share of Search among hot tub brands worldwide has gained ground for 3 months in a row, from 55.6% to 57.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Jacuzzi’s and Lay-Z-Spa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.