Brandwave

How popular isLay-Z-Spa in search?

In August 2026, there were an estimated 131K branded searches for Lay-Z-Spa worldwide which is up 155.9% over the last 11 months. Lay-Z-Spa holds 6.2% estimated Share of Search among hot tub brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Jacuzzi57.5%
  2. Sundance14.2%
  3. Intex11.6%
  4. Bullfrog9.5%
  5. Lay-Z-Spa6.2%
  6. Hot Spring1%
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Which hot tub brands compete with Lay-Z-Spa?

Lay-Z-Spa against hot tub brands worldwide, by month

Share of Search by month for Jacuzzi, Sundance, Intex, Bullfrog, Lay-Z-Spa. The figures are in the table below the chart.

View monthly share of search table
MonthJacuzziSundanceIntexBullfrogLay-Z-SpaHot Spring
Oct 202567.2%9.1%7.4%11.1%3.4%1.8%
Nov 202566.1%8.8%8.8%10.8%3.6%1.8%
Dec 202566.1%8.8%8.8%10.8%3.6%1.8%
Jan 202665.3%13.1%7.2%8.8%3.3%2.2%
Feb 202666.1%8.8%8.8%10.8%3.6%1.8%
Mar 202665.3%5.9%8.8%13.1%5.4%1.4%
Apr 202660.6%5.5%12.2%12.2%8.2%1.3%
May 202655.6%5%16.8%9.2%12.5%1%
Jun 202656.1%4.1%20.6%7.5%10.9%0.83%
Jul 202657.1%5.1%17.2%7.7%12%0.85%
Aug 202657.5%14.2%11.6%9.5%6.2%1%
Sep 2026——————

  1. 1.Jacuzzi

    57.5%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Sundance

    14.2%

    Moved from 5th to 2nd. 301K estimated branded searches, +173.6% vs prior month. Share +9 points.

  3. 3.Intex

    11.6%

    Moved from 2nd to 3rd. 246K estimated branded searches, -33.2% vs prior month. Share -5.6 points.

  4. 4.Bullfrog

    9.5%

    Held 4th. 201K estimated branded searches, +21.8% vs prior month. Share +1.8 points.

  5. 5.Lay-Z-Spa

    6.2%

    Moved from 3rd to 5th. 131K estimated branded searches, -48.7% vs prior month. Share -5.8 points.

  6. 6.Hot Spring

    1%

    Held 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

Compare search popularity between Lay-Z-Spa and its closest rivals

How has branded search demand for Lay-Z-Spa changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lay-Z-Spa worldwide rose from 51.2K to 131K.
  • Across the 11 months ending August 2026, Lay-Z-Spa’s estimated Share of Search among hot tub brands worldwide increased from 3.4% to 6.2%.
  • Across the 11 months ending August 2026, Lay-Z-Spa’s estimated Share of Search among hot tub brands worldwide peaked at 12.5% in May 2026 and was lowest at 3.3% in January 2026.

How did search popularity change for hot tub brands worldwide in August 2026?

  1. In August 2026, Sundance overtook Lay-Z-Spa to rank 2nd among hot tub brands worldwide, at 14.2%.

  2. In August 2026, Bullfrog gained estimated Share of Search among hot tub brands worldwide, from 7.7% to 9.5%.

  3. In August 2026, Lay-Z-Spa lost estimated Share of Search among hot tub brands worldwide, from 12% to 6.2%.

  4. In August 2026, Intex lost estimated Share of Search among hot tub brands worldwide, from 17.2% to 11.6%.

  5. Jacuzzi’s estimated Share of Search among hot tub brands worldwide has gained ground for 3 months in a row, from 55.6% to 57.5% in August 2026.

  6. Estimated monthly branded searches for Hot Spring worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

Where does Lay-Z-Spa compete?

Lay-Z-Spa is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hot tub brands5th of 66.2%Shown above
Swimming pool brands3rd of 619.2%Show ranking

How is Lay-Z-Spa measured?

Brandwave collects information about searches that people make online using Lay-Z-Spa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • lay z spa
  • lazyspa

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How the Brand Demand Index is measured

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