Doughboy vs Lay-Z-Spa:Which is more popular by branded search?
In August 2026, Lay-Z-Spa had more branded searches than Doughboy among swimming pool brands worldwide. Lay-Z-Spa was estimated to have 131K branded searches compared to Doughboy’s 14.8K, and held a 19.2% Share of Search versus Doughboy’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Doughboy or Lay-Z-Spa?
Compare the swimming pool brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lay-Z-Spa, Doughboy. The figures are in the table below the chart.
View monthly share of search table
| Month | Bestway | Intex | Lay-Z-Spa | Coleman | Doughboy | Summer Waves |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 34.5% | 16.1% | 5.7% | 1.1% | 0.31% |
| Nov 2025 | 43.3% | 35.3% | 14.5% | 5.8% | 0.77% | 0.23% |
| Dec 2025 | 53.3% | 29.2% | 12% | 4.8% | 0.5% | 0.19% |
| Jan 2026 | 47.1% | 31.4% | 14.6% | 5.2% | 1.3% | 0.37% |
| Feb 2026 | 43.3% | 35.3% | 14.5% | 4.7% | 1.7% | 0.51% |
| Mar 2026 | 39% | 31.9% | 19.5% | 5.2% | 3.5% | 0.85% |
| Apr 2026 | 30.2% | 36.8% | 24.6% | 5% | 2.7% | 0.8% |
| May 2026 | 29.8% | 36.4% | 27.2% | 3.3% | 1.8% | 1.5% |
| Jun 2026 | 32.7% | 39.9% | 21.2% | 2.9% | 2% | 1.3% |
| Jul 2026 | 34.5% | 34.5% | 24% | 3.8% | 2.1% | 1.1% |
| Aug 2026 | 36% | 36% | 19.2% | 5.9% | 2.2% | 0.64% |
| Sep 2026 | — | — | — | — | — | — |
How has the Doughboy and Lay-Z-Spa comparison changed over the last 12 months?
3 findings
- Lay-Z-Spa was ahead of Doughboy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Doughboy’s estimated Share of Search among swimming pool brands worldwide moved from 1.1% to 2.2%, and its estimated monthly branded searches moved from 3.6K to 14.8K.
- Across the 11 months ending August 2026, Lay-Z-Spa’s estimated Share of Search among swimming pool brands worldwide moved from 16.1% to 19.2%, and its estimated monthly branded searches moved from 51.2K to 131K.
How did search popularity change for swimming pool brands worldwide in August 2026?
2 changes
In August 2026, Lay-Z-Spa lost estimated Share of Search among swimming pool brands worldwide, from 24% to 19.2%.
Estimated monthly branded searches for Doughboy worldwide rose 311.1% over 11 measured months, from 3.6K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Doughboy’s and Lay-Z-Spa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.