Latham Pools vs Lay-Z-Spa:Which is more popular?
In September 2026, Lay-Z-Spa had more branded searches than Latham Pools among swimming pool brands worldwide. Lay-Z-Spa had about 62,700 branded searches, while Latham Pools had 12,100. Lay-Z-Spa made up 11% of all swimming pool brand searches we track, and Latham Pools accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about swimming pool brands, Latham Pools appeared in three of the five answers and Lay-Z-Spa in none.
Who do people search for more?
Lay-Z-Spa, about 5 searches for every 1 for Latham Pools
Who does AI mention more?
Latham Pools, mentioned in 3 of 5 answers, Lay-Z-Spa in 0
Who does AI recommend more?
Latham Pools, the only one of the two named
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Top swimming pool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Latham Pools was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lay-Z-Spa did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Intex1st- Latham Pools2nd
- Thursday Pools3rd
Doughboy4th
Bestway5th
Coleman6th- Lay-Z-Spa–
- Summer Waves–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Intex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Latham Pools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bestway2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Doughboy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thursday Pools2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Coleman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lay-Z-Spa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Summer Waves0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swimming pool brands
5 answers
Asked ChatGPT
“Which swimming pool brand should I buy?”
Asked ChatGPT
“What are the best swimming pool brands?”
Asked ChatGPT
“What's the best swimming pool brand for backyard use?”
Searched Google, AI Overview
“above ground pool”
Searched Google, AI Overview
“swimming pool for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Latham Pools or Lay-Z-Spa more popular in search?
This chart shows how often people search Google for Latham Pools and Lay-Z-Spa by name. Each line represents a brand's share of searches for all eight swimming pool brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lay-Z-Spa, Latham Pools. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coleman | Bestway | Intex | Lay-Z-Spa | Latham Pools | Summer Waves | Doughboy | Thursday Pools |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 24% | 19.6% | 9.1% | 1.4% | 0.96% | 0.64% | 0.43% |
| Nov 2025 | 44.7% | 24.5% | 20% | 8.2% | 0.98% | 0.79% | 0.44% | 0.29% |
| Dec 2025 | 40% | 32.7% | 17.9% | 7.3% | 0.88% | 0.7% | 0.31% | 0.21% |
| Jan 2026 | 41.5% | 27.8% | 18.6% | 8.6% | 1.4% | 0.96% | 0.74% | 0.4% |
| Feb 2026 | 38.8% | 26.1% | 21.2% | 8.7% | 2.3% | 1.4% | 1% | 0.46% |
| Mar 2026 | 35.1% | 23.5% | 19.3% | 11.8% | 5.8% | 1.9% | 2.1% | 0.51% |
| Apr 2026 | 29.1% | 19.5% | 23.8% | 15.9% | 7.2% | 2.3% | 1.8% | 0.43% |
| May 2026 | 18.4% | 22.6% | 27.6% | 20.6% | 5.5% | 3.6% | 1.4% | 0.33% |
| Jun 2026 | 14.7% | 26.9% | 32.9% | 17.4% | 2% | 4% | 1.6% | 0.32% |
| Jul 2026 | 17.9% | 26.7% | 26.7% | 18.5% | 3.6% | 4.5% | 1.6% | 0.48% |
| Aug 2026 | 26.3% | 26.3% | 26.3% | 14% | 2.4% | 2.8% | 1.6% | 0.47% |
| Sep 2026 | 35.2% | 28.9% | 19.3% | 11% | 2.1% | 1.8% | 1.2% | 0.63% |
How has the Latham Pools and Lay-Z-Spa comparison changed over the last 12 months?
3 findings
- Lay-Z-Spa was ahead of Latham Pools in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Latham Pools’ share of searches among swimming pool brands worldwide moved from 1.4% to 2.1%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
- Across the 12 months ending September 2026, Lay-Z-Spa’s share of searches among swimming pool brands worldwide moved from 9.1% to 11%, and its estimated monthly branded searches moved from 51.2K to 62.7K.
How did search popularity change for swimming pool brands worldwide in September 2026?
2 changes
In September 2026, Lay-Z-Spa lost share of searches among swimming pool brands worldwide, from 14% to 11%.
In September 2026, Latham Pools rose from 6th to 5th among swimming pool brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Latham Pools’ and Lay-Z-Spa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Latham Pools
1 branded search term
- latham pools
Lay-Z-Spa
2 branded search terms
- lay z spa
- lazyspa
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