Brandwave

How popular isLay-Z-Spa in search?

In August 2026, there were an estimated 131K branded searches for Lay-Z-Spa worldwide which is up 155.9% over the last 11 months. Lay-Z-Spa holds 19.2% estimated Share of Search among swimming pool brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bestway36%
  2. Intex36%
  3. Lay-Z-Spa19.2%
  4. Coleman5.9%
  5. Doughboy2.2%
  6. Summer Waves0.64%
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Which swimming pool brands compete with Lay-Z-Spa?

Lay-Z-Spa against swimming pool brands worldwide, by month

Share of Search by month for Bestway, Intex, Lay-Z-Spa, Coleman, Doughboy. The figures are in the table below the chart.

View monthly share of search table
MonthBestwayIntexLay-Z-SpaColemanDoughboySummer Waves
Oct 202542.3%34.5%16.1%5.7%1.1%0.31%
Nov 202543.3%35.3%14.5%5.8%0.77%0.23%
Dec 202553.3%29.2%12%4.8%0.5%0.19%
Jan 202647.1%31.4%14.6%5.2%1.3%0.37%
Feb 202643.3%35.3%14.5%4.7%1.7%0.51%
Mar 202639%31.9%19.5%5.2%3.5%0.85%
Apr 202630.2%36.8%24.6%5%2.7%0.8%
May 202629.8%36.4%27.2%3.3%1.8%1.5%
Jun 202632.7%39.9%21.2%2.9%2%1.3%
Jul 202634.5%34.5%24%3.8%2.1%1.1%
Aug 202636%36%19.2%5.9%2.2%0.64%
Sep 2026——————

  1. 1.Bestway

    36%

    Held 1st. 246K estimated branded searches, -33.2% vs prior month. Share +1.5 points.

  2. 2.Intex

    36%

    Held 2nd. 246K estimated branded searches, -33.2% vs prior month. Share +1.5 points.

  3. 3.Lay-Z-Spa

    19.2%

    Held 3rd. 131K estimated branded searches, -48.7% vs prior month. Share -4.8 points.

  4. 4.Coleman

    5.9%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +2.1 points.

  5. 5.Doughboy

    2.2%

    Held 5th. 14.8K estimated branded searches, -33.3% vs prior month. Share +0.1 points.

  6. 6.Summer Waves

    0.64%

    Held 6th. 4.4K estimated branded searches, -63.6% vs prior month. Share -0.5 points.

Compare search popularity between Lay-Z-Spa and its closest rivals

How has branded search demand for Lay-Z-Spa changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lay-Z-Spa worldwide rose from 51.2K to 131K.
  • Across the 11 months ending August 2026, Lay-Z-Spa’s estimated Share of Search among swimming pool brands worldwide increased from 16.1% to 19.2%.
  • Across the 11 months ending August 2026, Lay-Z-Spa’s estimated Share of Search among swimming pool brands worldwide peaked at 27.2% in May 2026 and was lowest at 12% in December 2025.

How did search popularity change for swimming pool brands worldwide in August 2026?

  1. In August 2026, Coleman gained estimated Share of Search among swimming pool brands worldwide, from 3.8% to 5.9%.

  2. In August 2026, Bestway gained estimated Share of Search among swimming pool brands worldwide, from 34.5% to 36%.

  3. In August 2026, Intex gained estimated Share of Search among swimming pool brands worldwide, from 34.5% to 36%.

  4. In August 2026, Lay-Z-Spa lost estimated Share of Search among swimming pool brands worldwide, from 24% to 19.2%.

  5. Summer Waves’ estimated Share of Search among swimming pool brands worldwide has lost ground for 3 months in a row, from 1.5% to 0.64% in August 2026.

  6. Estimated monthly branded searches for Doughboy worldwide rose 311.1% over 11 measured months, from 3.6K to 14.8K in August 2026.

Where does Lay-Z-Spa compete?

Lay-Z-Spa is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hot tub brands5th of 66.2%Show ranking
Swimming pool brands3rd of 619.2%Shown above

How is Lay-Z-Spa measured?

Brandwave collects information about searches that people make online using Lay-Z-Spa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • lay z spa
  • lazyspa

Do you work for Lay-Z-Spa? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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