Hot Spring vs Lay-Z-Spa:Which is more popular by branded search?
In August 2026, Lay-Z-Spa had more branded searches than Hot Spring among hot tub brands worldwide. Lay-Z-Spa was estimated to have 131K branded searches compared to Hot Spring’s 22.2K, and held a 6.2% Share of Search versus Hot Spring’s 1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hot Spring or Lay-Z-Spa?
Compare the hot tub brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lay-Z-Spa, Hot Spring. The figures are in the table below the chart.
View monthly share of search table
| Month | Jacuzzi | Sundance | Intex | Bullfrog | Lay-Z-Spa | Hot Spring |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 9.1% | 7.4% | 11.1% | 3.4% | 1.8% |
| Nov 2025 | 66.1% | 8.8% | 8.8% | 10.8% | 3.6% | 1.8% |
| Dec 2025 | 66.1% | 8.8% | 8.8% | 10.8% | 3.6% | 1.8% |
| Jan 2026 | 65.3% | 13.1% | 7.2% | 8.8% | 3.3% | 2.2% |
| Feb 2026 | 66.1% | 8.8% | 8.8% | 10.8% | 3.6% | 1.8% |
| Mar 2026 | 65.3% | 5.9% | 8.8% | 13.1% | 5.4% | 1.4% |
| Apr 2026 | 60.6% | 5.5% | 12.2% | 12.2% | 8.2% | 1.3% |
| May 2026 | 55.6% | 5% | 16.8% | 9.2% | 12.5% | 1% |
| Jun 2026 | 56.1% | 4.1% | 20.6% | 7.5% | 10.9% | 0.83% |
| Jul 2026 | 57.1% | 5.1% | 17.2% | 7.7% | 12% | 0.85% |
| Aug 2026 | 57.5% | 14.2% | 11.6% | 9.5% | 6.2% | 1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hot Spring and Lay-Z-Spa comparison changed over the last 12 months?
3 findings
- Lay-Z-Spa was ahead of Hot Spring in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hot Spring’s estimated Share of Search among hot tub brands worldwide moved from 1.8% to 1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Lay-Z-Spa’s estimated Share of Search among hot tub brands worldwide moved from 3.4% to 6.2%, and its estimated monthly branded searches moved from 51.2K to 131K.
How did search popularity change for hot tub brands worldwide in August 2026?
3 changes
In August 2026, Sundance overtook Lay-Z-Spa to rank 2nd among hot tub brands worldwide, at 14.2%.
In August 2026, Lay-Z-Spa lost estimated Share of Search among hot tub brands worldwide, from 12% to 6.2%.
Estimated monthly branded searches for Hot Spring worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hot Spring’s and Lay-Z-Spa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hot Spring
1 branded search term
- hot spring spas
Lay-Z-Spa
2 branded search terms
- lay z spa
- lazyspa
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