Brandwave

How popular isSundance in search?

In August 2026, there were an estimated 301K branded searches for Sundance worldwide which is up 123% over the last 11 months. Sundance holds 11.3% estimated Share of Search among hot tub brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Jacuzzi45.7%
  2. Hot Spring21.4%
  3. Sundance11.3%
  4. Intex9.2%
  5. Bullfrog7.5%
  6. Lay-Z-Spa4.9%
Sundance website (opens in a new tab)

Follow Sundance and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which hot tub brands compete with Sundance?

Sundance against hot tub brands worldwide, by month

Share of Search by month for Jacuzzi, Hot Spring, Sundance, Intex, Bullfrog, Lay-Z-Spa. The figures are in the table below the chart.

View monthly share of search table
MonthJacuzziHot SpringSundanceIntexBullfrogLay-Z-Spa
Oct 202546.3%32.4%6.2%5.1%7.6%2.4%
Nov 202542.9%36.2%5.7%5.7%7%2.4%
Dec 202542.9%36.2%5.7%5.7%7%2.4%
Jan 202642.5%36.4%8.5%4.7%5.7%2.2%
Feb 202642.9%36.2%5.7%5.7%7%2.4%
Mar 202645.4%31.5%4.1%6.1%9.1%3.7%
Apr 202643.1%29.9%3.9%8.7%8.7%5.8%
May 202642.5%24.2%3.8%12.8%7%9.6%
Jun 202644.8%20.8%3.3%16.4%6%8.7%
Jul 202643.4%24.6%3.9%13.1%5.9%9.1%
Aug 202645.7%21.4%11.3%9.2%7.5%4.9%
Sep 2026——————

  1. 1.Jacuzzi

    45.7%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +2.2 points.

  2. 2.Hot Spring

    21.4%

    Held 2nd. 572K estimated branded searches, -17.2% vs prior month. Share -3.2 points.

  3. 3.Sundance

    11.3%

    Moved from 6th to 3rd. 301K estimated branded searches, +173.6% vs prior month. Share +7.4 points.

  4. 4.Intex

    9.2%

    Moved from 3rd to 4th. 246K estimated branded searches, -33.2% vs prior month. Share -3.9 points.

  5. 5.Bullfrog

    7.5%

    Held 5th. 201K estimated branded searches, +21.8% vs prior month. Share +1.7 points.

  6. 6.Lay-Z-Spa

    4.9%

    Moved from 4th to 6th. 131K estimated branded searches, -48.7% vs prior month. Share -4.2 points.

Compare search popularity between Sundance and its closest rivals

How has branded search demand for Sundance changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sundance worldwide rose from 135K to 301K.
  • Across the 11 months ending August 2026, Sundance’s estimated Share of Search among hot tub brands worldwide increased from 6.2% to 11.3%.
  • Across the 11 months ending August 2026, Sundance’s estimated Share of Search among hot tub brands worldwide peaked at 11.3% in August 2026 and was lowest at 3.3% in June 2026.
  • Across the 11 months ending August 2026, Sundance rose from 4th to 3rd among hot tub brands worldwide.

How did search popularity change for hot tub brands worldwide in August 2026?

  1. In August 2026, Sundance overtook Lay-Z-Spa to rank 3rd among hot tub brands worldwide, at 11.3%.

  2. In August 2026, Jacuzzi gained estimated Share of Search among hot tub brands worldwide, from 43.4% to 45.7%.

  3. In August 2026, Bullfrog gained estimated Share of Search among hot tub brands worldwide, from 5.9% to 7.5%.

  4. In August 2026, Lay-Z-Spa lost estimated Share of Search among hot tub brands worldwide, from 9.1% to 4.9%.

  5. In August 2026, Intex lost estimated Share of Search among hot tub brands worldwide, from 13.1% to 9.2%.

  6. In August 2026, Hot Spring lost estimated Share of Search among hot tub brands worldwide, from 24.6% to 21.4%.

Where does Sundance compete?

Sundance is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hot tub brands3rd of 611.3%Shown above
Spa pool brands3rd of 512.7%Show ranking

How is Sundance measured?

Brandwave collects information about searches that people make online using Sundance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sundance

Do you work for Sundance? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Sundance your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free