Brandwave

Endless Pools vs Sundance:Which is more popular?

In September 2026, Sundance had more branded searches than Endless Pools among swim spa brands worldwide. Sundance had about 110,000 branded searches, while Endless Pools had 12,100. Sundance made up 11.2% of all swim spa brand searches we track, and Endless Pools accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about swim spa brands, Endless Pools appeared in all five answers and Sundance in none.

Among swim spa brands worldwide in September 2026

Who do people search for more?

Sundance, about 9 searches for every 1 for Endless Pools

Sundance 110K searchesEndless Pools 12.1K searches

Who does AI mention more?

Endless Pools, mentioned in every answer we collected

Endless Pools in 5 of 5Sundance in 0 of 5

Who does AI recommend more?

Endless Pools, the only one of the two named

Endless Pools first in 4Sundance never named

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Top swim spa brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Endless Pools appeared in all five answers. Sundance did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Endless Pools1st
  2. Hydropool2nd
  3. Master Spas3rd
  4. Jacuzzi4th
  5. Bullfrog5th
  6. Sundance–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Endless Pools5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Master Spas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hydropool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jacuzzi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bullfrog2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sundance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about swim spa brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Endless Pools or Sundance more popular in search?

This chart shows how often people search Google for Endless Pools and Sundance by name. Each line represents a brand's share of searches for all six swim spa brands we track, month by month, from English-language searches worldwide.

Endless Pools and Sundance among swim spa brands worldwide, by month

Share of searches by month for Sundance, Endless Pools. The figures are in the table below the chart.

View monthly share of searches table
MonthJacuzziSundanceBullfrogEndless PoolsMaster SpasHydropool
Oct 202583.1%11.2%2.5%1.2%1.5%0.45%
Nov 202583.1%11.1%2.5%1.2%1.5%0.55%
Dec 202583.5%11.2%2.4%1.2%1.2%0.45%
Jan 202679.5%16%2%0.96%1.2%0.43%
Feb 202683.2%11.1%2.4%1.2%1.5%0.55%
Mar 202686.1%7.8%3%1.3%1.3%0.57%
Apr 202686.2%7.8%2.6%1.3%1.6%0.57%
May 202686.6%7.8%2.5%1.3%1.3%0.57%
Jun 202688.5%6.5%2.3%1.1%1.1%0.48%
Jul 202687.6%7.9%1.7%1.3%1.1%0.47%
Aug 202677%19%1.7%0.93%0.93%0.42%
Sep 202683.5%11.2%2.4%1.2%1.2%0.55%

How has the Endless Pools and Sundance comparison changed over the last 12 months?

3 findings
  • Sundance was ahead of Endless Pools in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Endless Pools’ share of searches among swim spa brands worldwide held steady at 1.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Sundance’s share of searches among swim spa brands worldwide held steady at 11.2%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for swim spa brands worldwide in September 2026?

2 changes

  1. In September 2026, Sundance lost share of searches among swim spa brands worldwide, from 19% to 11.2%.

  2. Estimated monthly branded searches for Endless Pools worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Endless Pools’ and Sundance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Endless Pools

1 branded search term

  • endless pools

Sundance

1 branded search term

  • sundance

How the Brand Demand Index is measured

Other head-to-heads among swim spa brands

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