Brandwave

Swim spa brands:Which are searched most?

In September 2026, Jacuzzi was the most searched among swim spa brands worldwide, with an estimated 823K branded searches and 61.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Jacuzzi61.6%
  2. Arctic15.1%
  3. Bullfrog15.1%
  4. Sundance8.2%

Follow swim spa brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the swim spa brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among swim spa brands worldwide, by month

Share of Search by month for Jacuzzi, Arctic, Bullfrog, Sundance. The figures are in the table below the chart.

View monthly share of search table
MonthJacuzziArcticBullfrogSundance
Oct 202563.2%15.5%12.7%8.5%
Nov 202561.2%18.3%12.3%8.2%
Dec 202558.8%21.5%11.8%7.9%
Jan 202657.7%21.2%9.5%11.6%
Feb 202661.2%18.3%12.3%8.2%
Mar 202665%16%13.1%5.9%
Apr 202667%13.5%13.5%6.1%
May 202667%13.5%13.5%6%
Jun 202672.9%9.8%12%5.3%
Jul 202668.7%13.8%11.3%6.2%
Aug 202663.4%10.5%10.5%15.7%
Sep 202661.6%15.1%15.1%8.2%

This month’s ranking, September 2026

  1. 1.Jacuzzi

    61.6%

    Held 1st. 823K estimated branded searches, -32.5% vs prior month. Share -1.8 points.

  2. 2.Arctic

    15.1%

    Moved from 3rd to 2nd. 201K estimated branded searches, 0% vs prior month. Share +4.6 points.

  3. 3.Bullfrog

    15.1%

    Moved from 4th to 3rd. 201K estimated branded searches, 0% vs prior month. Share +4.6 points.

  4. 4.Sundance

    8.2%

    Moved from 2nd to 4th. 110K estimated branded searches, -63.5% vs prior month. Share -7.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among swim spa brands worldwide?

In September 2026, Jacuzzi was the most searched among swim spa brands worldwide, with an estimated 823K branded searches and 61.6% estimated Share of Search within this set. Arctic is in 2nd place, 46.6 percentage points behind at 15.1% Share of Search.

Global swim spa brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Jacuzzi63.2% → 61.6%72.9%Jun 202657.7%Jan 20261st
Arctic15.5% → 15.1%21.5%Dec 20259.8%Jun 20262nd
Bullfrog12.7% → 15.1%15.1%Sep 20269.5%Jan 20263rd
Sundance8.5% → 8.2%15.7%Aug 20265.3%Jun 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Jacuzzi’s estimated Share of Search among swim spa brands worldwide decreased from 63.2% to 61.6%.
  • Across the 12 months ending September 2026, Bullfrog’s estimated Share of Search among swim spa brands worldwide increased from 12.7% to 15.1%.
  • Across the 12 months ending September 2026, Jacuzzi’s estimated Share of Search among swim spa brands worldwide peaked at 72.9% in June 2026 and was lowest at 57.7% in January 2026.
  • Across the 12 months ending September 2026, Arctic’s estimated Share of Search among swim spa brands worldwide peaked at 21.5% in December 2025 and was lowest at 9.8% in June 2026.
  • Across the 12 months ending September 2026, Bullfrog’s estimated Share of Search among swim spa brands worldwide peaked at 15.1% in September 2026 and was lowest at 9.5% in January 2026.
  • Across the 12 months ending September 2026, Sundance’s estimated Share of Search among swim spa brands worldwide peaked at 15.7% in August 2026 and was lowest at 5.3% in June 2026.
  • Across the 12 months ending September 2026, Arctic and Sundance held steady: their estimated Share of Search among swim spa brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for swim spa brands worldwide in September 2026?

  1. In September 2026, Arctic overtook Sundance to rank 2nd among swim spa brands worldwide, with 15.1% estimated Share of Search.

  2. In September 2026, Bullfrog overtook Sundance to rank 3rd among swim spa brands worldwide, with 15.1% estimated Share of Search.

  3. In September 2026, Sundance lost estimated Share of Search among swim spa brands worldwide, from 15.7% to 8.2%.

  4. In September 2026, Jacuzzi lost estimated Share of Search among swim spa brands worldwide, from 63.4% to 61.6%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.