Brandwave

How popular isArctic in search?

In September 2026, there were an estimated 201K branded searches for Arctic worldwide which is down 18.3% over the last 12 months. Arctic holds 15.1% estimated Share of Search among swim spa brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Jacuzzi61.6%
  2. Arctic15.1%
  3. Bullfrog15.1%
  4. Sundance8.2%
Arctic website (opens in a new tab)

Follow Arctic and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which swim spa brands compete with Arctic?

Arctic against swim spa brands worldwide, by month

Share of Search by month for Jacuzzi, Arctic, Bullfrog, Sundance. The figures are in the table below the chart.

View monthly share of search table
MonthJacuzziArcticBullfrogSundance
Oct 202563.2%15.5%12.7%8.5%
Nov 202561.2%18.3%12.3%8.2%
Dec 202558.8%21.5%11.8%7.9%
Jan 202657.7%21.2%9.5%11.6%
Feb 202661.2%18.3%12.3%8.2%
Mar 202665%16%13.1%5.9%
Apr 202667%13.5%13.5%6.1%
May 202667%13.5%13.5%6%
Jun 202672.9%9.8%12%5.3%
Jul 202668.7%13.8%11.3%6.2%
Aug 202663.4%10.5%10.5%15.7%
Sep 202661.6%15.1%15.1%8.2%

  1. 1.Jacuzzi

    61.6%

    Held 1st. 823K estimated branded searches, -32.5% vs prior month. Share -1.8 points.

  2. 2.Arctic

    15.1%

    Moved from 3rd to 2nd. 201K estimated branded searches, 0% vs prior month. Share +4.6 points.

  3. 3.Bullfrog

    15.1%

    Moved from 4th to 3rd. 201K estimated branded searches, 0% vs prior month. Share +4.6 points.

  4. 4.Sundance

    8.2%

    Moved from 2nd to 4th. 110K estimated branded searches, -63.5% vs prior month. Share -7.4 points.

Compare search popularity between Arctic and its closest rivals

Every comparison with Arctic

How has branded search demand for Arctic changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Arctic worldwide fell from 246K to 201K.
  • Across the 12 months ending September 2026, Arctic’s estimated Share of Search among swim spa brands worldwide peaked at 21.5% in December 2025 and was lowest at 9.8% in June 2026.

How did search popularity change for swim spa brands worldwide in September 2026?

  1. In September 2026, Arctic overtook Sundance to rank 2nd among swim spa brands worldwide, with 15.1% estimated Share of Search.

  2. In September 2026, Bullfrog overtook Sundance to rank 3rd among swim spa brands worldwide, with 15.1% estimated Share of Search.

  3. In September 2026, Sundance lost estimated Share of Search among swim spa brands worldwide, from 15.7% to 8.2%.

  4. In September 2026, Jacuzzi lost estimated Share of Search among swim spa brands worldwide, from 63.4% to 61.6%.

Where does Arctic compete?

Arctic is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
CPU cooler brands2nd of 613.3%Show ranking
PC case fan brands2nd of 613.5%Show ranking
Swim spa brands2nd of 415.1%Shown above
Thermal paste brands2nd of 616%Show ranking
Cod liver oil brands1st of 448.4%Show ranking

How is Arctic measured?

Brandwave collects information about searches that people make online using Arctic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • arctic

Do you work for Arctic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Arctic your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free