Brandwave

How popular isArctic in search?

In September 2026, there were an estimated 201K branded searches for Arctic worldwide which is down 18.3% over the last 12 months. Arctic holds 48.4% estimated Share of Search among cod liver oil brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Arctic48.4%
  2. Nordic Naturals21.8%
  3. Seven Seas21.8%
  4. Carlson8%
Arctic website (opens in a new tab)

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Which cod liver oil brands compete with Arctic?

Arctic against cod liver oil brands worldwide, by month

Share of Search by month for Arctic, Nordic Naturals, Seven Seas, Carlson. The figures are in the table below the chart.

View monthly share of search table
MonthArcticNordic NaturalsSeven SeasCarlson
Oct 202550.5%18.6%22.6%8.3%
Nov 202552.6%19.4%19.4%8.7%
Dec 202557.6%17.3%17.3%7.8%
Jan 202661.2%18.3%15%5.5%
Feb 202655.5%20.4%16.7%7.5%
Mar 202649.6%22.2%18.2%10%
Apr 202645.5%24.9%20.5%9.2%
May 202653.5%19.7%19.7%7.2%
Jun 202648.4%21.8%21.8%8%
Jul 202653.5%19.7%19.7%7.2%
Aug 202648.4%21.8%21.8%8%
Sep 202648.4%21.8%21.8%8%
  1. 1.Arctic

    48.4%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  2. Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Seven Seas

    21.8%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Arctic and its closest rivals

How has branded search demand for Arctic changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Arctic worldwide fell from 246K to 201K.
  • Across the 12 months ending September 2026, Arctic’s estimated Share of Search among cod liver oil brands worldwide decreased from 50.5% to 48.4%.
  • Across the 12 months ending September 2026, Arctic’s estimated Share of Search among cod liver oil brands worldwide peaked at 61.2% in January 2026 and was lowest at 45.5% in April 2026.

How did search popularity change for cod liver oil brands worldwide in September 2026?

  1. Estimated monthly branded searches for Arctic worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  2. Estimated monthly branded searches for Carlson worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  3. Estimated monthly branded searches for Seven Seas worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

Where does Arctic compete?

Arctic is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
CPU cooler brands2nd of 613.3%Show ranking
PC case fan brands2nd of 613.5%Show ranking
Swim spa brands2nd of 415.1%Show ranking
Thermal paste brands2nd of 616%Show ranking
Cod liver oil brands1st of 448.4%Shown above

How is Arctic measured?

Brandwave collects information about searches that people make online using Arctic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • arctic

Do you work for Arctic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Arctic your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.