Arctic vs Carlson:Which is searched more?
In September 2026, Arctic had more branded searches than Carlson among cod liver oil brands worldwide. Arctic was estimated to have 201K branded searches compared to Carlson’s 33.1K, and held a 48.4% Share of Search versus Carlson’s 8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Arctic or Carlson?
Compare the cod liver oil brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arctic, Carlson. The figures are in the table below the chart.
View monthly share of search table
| Month | Arctic | Nordic Naturals | Seven Seas | Carlson |
|---|---|---|---|---|
| Oct 2025 | 50.5% | 18.6% | 22.6% | 8.3% |
| Nov 2025 | 52.6% | 19.4% | 19.4% | 8.7% |
| Dec 2025 | 57.6% | 17.3% | 17.3% | 7.8% |
| Jan 2026 | 61.2% | 18.3% | 15% | 5.5% |
| Feb 2026 | 55.5% | 20.4% | 16.7% | 7.5% |
| Mar 2026 | 49.6% | 22.2% | 18.2% | 10% |
| Apr 2026 | 45.5% | 24.9% | 20.5% | 9.2% |
| May 2026 | 53.5% | 19.7% | 19.7% | 7.2% |
| Jun 2026 | 48.4% | 21.8% | 21.8% | 8% |
| Jul 2026 | 53.5% | 19.7% | 19.7% | 7.2% |
| Aug 2026 | 48.4% | 21.8% | 21.8% | 8% |
| Sep 2026 | 48.4% | 21.8% | 21.8% | 8% |
How has the Arctic and Carlson comparison changed over the last 12 months?
3 findings
- Arctic was ahead of Carlson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arctic’s estimated Share of Search among cod liver oil brands worldwide moved from 50.5% to 48.4%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Carlson’s estimated Share of Search among cod liver oil brands worldwide moved from 8.3% to 8%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for cod liver oil brands worldwide in September 2026?
2 changes
Other head-to-heads among cod liver oil brands
How each brand is measured
Brandwave collects information about searches that people make online using Arctic’s and Carlson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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