Brandwave

How popular isArctic in search?

In August 2026, there were an estimated 201K branded searches for Arctic worldwide which is down 18.3% over the last 11 months. Arctic holds 13% estimated Share of Search among pc case fan brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Corsair54.6%
  2. Arctic13%
  3. Lian Li10.8%
  4. be quiet!8.7%
  5. Noctua7.1%
  6. Cooler Master5.8%
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Where does Arctic compete?

Arctic is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pc case fan brands2nd of 613%Shown below
Cpu cooler brands2nd of 613%Show ranking
Thermal paste brands2nd of 615.6%Show ranking

Which pc case fan brands compete with Arctic?

Arctic against pc case fan brands worldwide, by month

Share of Search by month for Corsair, Arctic, Lian Li, be quiet!, Noctua, Cooler Master. The figures are in the table below the chart.

View monthly share of search table
MonthCorsairArcticLian Libe quiet!NoctuaCooler Master
Oct 202551.3%14.8%11.9%9.9%5.4%6.6%
Nov 202555.3%13.2%11%8.8%5.9%5.9%
Dec 202553.7%15.6%10.7%8.6%5.7%5.7%
Jan 202657.1%16.8%9.4%7.5%4.1%5%
Feb 202656.1%16.2%9%8.9%4.9%4.9%
Mar 202659.5%14.2%7.9%7.8%5.2%5.2%
Apr 202657.3%13.6%9.3%7.5%6.1%6.1%
May 202653.9%15.7%10.3%8.6%5.8%5.8%
Jun 202655.4%13.2%11%7.2%7.2%5.9%
Jul 202655.1%16%11%7.2%5.9%4.8%
Aug 202654.6%13%10.8%8.7%7.1%5.8%
Sep 2026——————

  1. 1.Corsair

    54.6%

    Held 1st. 847K estimated branded searches, +0.08% vs prior month. Share -0.5 points.

  2. 2.Arctic

    13%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -3.1 points.

  3. 3.Lian Li

    10.8%

    Held 3rd. 168K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.be quiet!

    8.7%

    Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share +1.5 points.

  5. 5.Noctua

    7.1%

    Held 5th. 110K estimated branded searches, +21.5% vs prior month. Share +1.2 points.

  6. 6.Cooler Master

    5.8%

    Held 6th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1 points.

Compare search popularity between Arctic and its closest rivals

How has branded search demand for Arctic changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Arctic worldwide fell from 246K to 201K.
  • Across the 11 months ending August 2026, Arctic’s estimated Share of Search among pc case fan brands worldwide decreased from 14.8% to 13%.
  • Across the 11 months ending August 2026, Arctic’s estimated Share of Search among pc case fan brands worldwide peaked at 16.8% in January 2026 and was lowest at 13% in August 2026.

How did search popularity change for pc case fan brands worldwide in August 2026?

  1. In August 2026, be quiet! gained estimated Share of Search among pc case fan brands worldwide, from 7.2% to 8.7%.

  2. In August 2026, Noctua gained estimated Share of Search among pc case fan brands worldwide, from 5.9% to 7.1%.

  3. In August 2026, Cooler Master gained estimated Share of Search among pc case fan brands worldwide, from 4.8% to 5.8%.

  4. In August 2026, Arctic lost estimated Share of Search among pc case fan brands worldwide, from 16% to 13%.

  5. In August 2026, Corsair lost estimated Share of Search among pc case fan brands worldwide, from 55.1% to 54.6%.

  6. Estimated monthly branded searches for Lian Li worldwide fell 15.1% over 11 measured months, from 198K to 168K in August 2026.

How is Arctic measured?

Brandwave collects information about searches that people make online using Arctic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • arctic

Do you work for Arctic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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