Brandwave

How popular isArctic in search?

In August 2026, there were an estimated 201K branded searches for Arctic worldwide which is down 18.3% over the last 11 months. Arctic holds 16% estimated Share of Search among thermal paste brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Corsair67.6%
  2. Arctic16%
  3. Noctua8.8%
  4. Cooler Master7.2%
  5. Kryonaut0.29%
  6. Thermal Grizzly0.1%
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Which thermal paste brands compete with Arctic?

Arctic against thermal paste brands worldwide, by month

Share of Search by month for Corsair, Arctic, Noctua, Cooler Master. The figures are in the table below the chart.

View monthly share of search table
MonthCorsairArcticNoctuaCooler MasterKryonautThermal Grizzly
Oct 202565.4%18.8%6.9%8.4%0.34%0.07%
Nov 202568.7%16.3%7.3%7.3%0.29%0.06%
Dec 202566.3%19.3%7%7%0.35%0.06%
Jan 202668.5%20.2%5%6%0.3%0.05%
Feb 202668%19.7%5.9%5.9%0.35%0.08%
Mar 202670.4%16.8%6.2%6.2%0.3%0.07%
Apr 202668.6%16.3%7.3%7.3%0.36%0.08%
May 202666.2%19.2%7.1%7.1%0.34%0.08%
Jun 202667.6%16.1%8.8%7.2%0.29%0.08%
Jul 202667.1%19.5%7.2%5.9%0.29%0.08%
Aug 202667.6%16%8.8%7.2%0.29%0.1%
Sep 2026——————

  1. 1.Corsair

    67.6%

    Held 1st. 847K estimated branded searches, +0.08% vs prior month. Share +0.5 points.

  2. 2.Arctic

    16%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -3.5 points.

  3. 3.Noctua

    8.8%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +1.6 points.

  4. 4.Cooler Master

    7.2%

    Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  5. 5.Kryonaut

    0.29%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Thermal Grizzly

    0.1%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

Compare search popularity between Arctic and its closest rivals

How has branded search demand for Arctic changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Arctic worldwide fell from 246K to 201K.
  • Across the 11 months ending August 2026, Arctic’s estimated Share of Search among thermal paste brands worldwide decreased from 18.8% to 16%.
  • Across the 11 months ending August 2026, Arctic’s estimated Share of Search among thermal paste brands worldwide peaked at 20.2% in January 2026 and was lowest at 16% in August 2026.

How did search popularity change for thermal paste brands worldwide in August 2026?

  1. In August 2026, Noctua gained estimated Share of Search among thermal paste brands worldwide, from 7.2% to 8.8%.

  2. In August 2026, Cooler Master gained estimated Share of Search among thermal paste brands worldwide, from 5.9% to 7.2%.

  3. In August 2026, Arctic lost estimated Share of Search among thermal paste brands worldwide, from 19.5% to 16%.

  4. Estimated monthly branded searches for Thermal Grizzly worldwide rose 47.7% over 11 measured months, from 880 to 1.3K in August 2026.

  5. Estimated monthly branded searches for Kryonaut worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

Where does Arctic compete?

Arctic is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cpu cooler brands2nd of 614.2%Show ranking
Pc case fan brands2nd of 615.7%Show ranking
Thermal paste brands2nd of 616%Shown above

How is Arctic measured?

Brandwave collects information about searches that people make online using Arctic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • arctic

Do you work for Arctic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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