Brandwave

How popular isNoctua in search?

In August 2026, there were an estimated 110K branded searches for Noctua worldwide which is up 21.5% over the last 11 months. Noctua holds 7.8% estimated Share of Search among cpu cooler brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Corsair59.9%
  2. Arctic14.2%
  3. NZXT11.7%
  4. Noctua7.8%
  5. Cooler Master6.4%
  6. be quiet!<0.01%
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Which cpu cooler brands compete with Noctua?

Noctua against cpu cooler brands worldwide, by month

Share of Search by month for Corsair, Arctic, NZXT, Noctua, Cooler Master. The figures are in the table below the chart.

View monthly share of search table
MonthCorsairArcticNZXTNoctuaCooler Masterbe quiet!
Oct 202555.2%15.9%15.9%5.9%7.1%<0.01%
Nov 202555.3%13.2%19.7%5.9%5.9%<0.01%
Dec 202553.8%15.6%19.1%5.7%5.7%<0.01%
Jan 202660.5%17.8%11.9%4.4%5.3%<0.01%
Feb 202658.8%17%13.9%5.1%5.1%<0.01%
Mar 202662.1%14.9%12.1%5.5%5.5%<0.01%
Apr 202660.7%14.4%11.8%6.5%6.5%<0.01%
May 202658.8%17.1%11.5%6.3%6.3%<0.01%
Jun 202658.4%13.9%13.9%7.6%6.2%<0.01%
Jul 202659.5%17.3%11.6%6.4%5.2%<0.01%
Aug 202659.9%14.2%11.7%7.8%6.4%<0.01%
Sep 2026——————

  1. 1.Corsair

    59.9%

    Held 1st. 847K estimated branded searches, +0.08% vs prior month. Share +0.4 points.

  2. 2.Arctic

    14.2%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -3.1 points.

  3. 3.NZXT

    11.7%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Noctua

    7.8%

    Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +1.4 points.

  5. 5.Cooler Master

    6.4%

    Held 5th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  6. 6.be quiet!

    <0.01%

    Held 6th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Noctua and its closest rivals

How has branded search demand for Noctua changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Noctua worldwide rose from 90.5K to 110K.
  • Across the 11 months ending August 2026, Noctua’s estimated Share of Search among cpu cooler brands worldwide increased from 5.9% to 7.8%.
  • Across the 11 months ending August 2026, Noctua’s estimated Share of Search among cpu cooler brands worldwide peaked at 7.8% in August 2026 and was lowest at 4.4% in January 2026.
  • Across the 11 months ending August 2026, Noctua rose from 5th to 4th among cpu cooler brands worldwide.

How did search popularity change for cpu cooler brands worldwide in August 2026?

  1. In August 2026, Noctua gained estimated Share of Search among cpu cooler brands worldwide, from 6.4% to 7.8%.

  2. In August 2026, Cooler Master gained estimated Share of Search among cpu cooler brands worldwide, from 5.2% to 6.4%.

  3. In August 2026, Arctic lost estimated Share of Search among cpu cooler brands worldwide, from 17.3% to 14.2%.

  4. Estimated monthly branded searches for NZXT worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.

  5. Estimated monthly branded searches for be quiet! worldwide fell 25% over 11 measured months, from 40 to 30 in August 2026.

Where does Noctua compete?

Noctua is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cpu cooler brands4th of 67.8%Shown above
Pc case fan brands3rd of 68.6%Show ranking
Thermal paste brands3rd of 68.8%Show ranking

How is Noctua measured?

Brandwave collects information about searches that people make online using Noctua’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • noctua

Do you work for Noctua? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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