Brandwave

be quiet! vs Noctua:Which is more popular by branded search?

In August 2026, Noctua had more branded searches than be quiet! among cpu cooler brands worldwide. Noctua was estimated to have 110K branded searches compared to be quiet!’s 30, and held a 7.8% Share of Search versus be quiet!’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among cpu cooler brands worldwide in August 2026Which is more popular in search, be quiet! or Noctua?
be quiet!<0.01%30 searches
vs
Noctua7.8%110K searches

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Which is more popular in search, be quiet! or Noctua?

Compare the cpu cooler brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

be quiet! and Noctua among cpu cooler brands worldwide, by month

Share of Search by month for Noctua, be quiet!. The figures are in the table below the chart.

View monthly share of search table
MonthCorsairArcticNZXTNoctuaCooler Masterbe quiet!
Oct 202555.2%15.9%15.9%5.9%7.1%<0.01%
Nov 202555.3%13.2%19.7%5.9%5.9%<0.01%
Dec 202553.8%15.6%19.1%5.7%5.7%<0.01%
Jan 202660.5%17.8%11.9%4.4%5.3%<0.01%
Feb 202658.8%17%13.9%5.1%5.1%<0.01%
Mar 202662.1%14.9%12.1%5.5%5.5%<0.01%
Apr 202660.7%14.4%11.8%6.5%6.5%<0.01%
May 202658.8%17.1%11.5%6.3%6.3%<0.01%
Jun 202658.4%13.9%13.9%7.6%6.2%<0.01%
Jul 202659.5%17.3%11.6%6.4%5.2%<0.01%
Aug 202659.9%14.2%11.7%7.8%6.4%<0.01%
Sep 2026——————

How has the be quiet! and Noctua comparison changed over the last 12 months?

  • Noctua was ahead of be quiet! in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, be quiet!’s estimated Share of Search among cpu cooler brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 40 to 30.
  • Across the 11 months ending August 2026, Noctua’s estimated Share of Search among cpu cooler brands worldwide moved from 5.9% to 7.8%, and its estimated monthly branded searches moved from 90.5K to 110K.

How did search popularity change for cpu cooler brands worldwide in August 2026?

  1. In August 2026, Noctua gained estimated Share of Search among cpu cooler brands worldwide, from 6.4% to 7.8%.

  2. Estimated monthly branded searches for be quiet! worldwide fell 25% over 11 measured months, from 40 to 30 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using be quiet!’s and Noctua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

be quiet!

1 branded search term

  • be quiet cooling

Noctua

1 branded search term

  • noctua

How the Brand Demand Index is measured

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