Brandwave

How popular isNZXT in search?

In August 2026, there were an estimated 165K branded searches for NZXT worldwide which is down 32.9% over the last 11 months. NZXT holds 10.7% estimated Share of Search among cpu cooler brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Corsair54.7%
  2. Arctic13%
  3. NZXT10.7%
  4. be quiet!8.7%
  5. Noctua7.1%
  6. Cooler Master5.8%
NZXT website (opens in a new tab)

Follow NZXT and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which cpu cooler brands compete with NZXT?

NZXT against cpu cooler brands worldwide, by month

Share of Search by month for Corsair, Arctic, NZXT, be quiet!, Noctua, Cooler Master. The figures are in the table below the chart.

View monthly share of search table
MonthCorsairArcticNZXTbe quiet!NoctuaCooler Master
Oct 202549.9%14.4%14.4%9.6%5.3%6.4%
Nov 202550.9%12.1%18.1%8.1%5.4%5.4%
Dec 202549.6%14.4%17.6%7.9%5.3%5.3%
Jan 202656%16.5%11%7.4%4.1%4.9%
Feb 202653.8%15.6%12.7%8.5%4.7%4.7%
Mar 202657.4%13.7%11.2%7.5%5.1%5.1%
Apr 202656.3%13.4%11%7.3%6%6%
May 202653.8%15.6%10.5%8.6%5.8%5.8%
Jun 202654.3%12.9%12.9%7.1%7.1%5.8%
Jul 202655.2%16.1%10.8%7.2%5.9%4.8%
Aug 202654.7%13%10.7%8.7%7.1%5.8%
Sep 2026——————

  1. 1.Corsair

    54.7%

    Held 1st. 847K estimated branded searches, +0.08% vs prior month. Share -0.6 points.

  2. 2.Arctic

    13%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -3.1 points.

  3. 3.NZXT

    10.7%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.be quiet!

    8.7%

    Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share +1.5 points.

  5. 5.Noctua

    7.1%

    Held 5th. 110K estimated branded searches, +21.5% vs prior month. Share +1.2 points.

  6. 6.Cooler Master

    5.8%

    Held 6th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1 points.

Compare search popularity between NZXT and its closest rivals

Every comparison with NZXT

How has branded search demand for NZXT changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NZXT worldwide fell from 246K to 165K.
  • Across the 11 months ending August 2026, NZXT’s estimated Share of Search among cpu cooler brands worldwide decreased from 14.4% to 10.7%.
  • Across the 11 months ending August 2026, NZXT’s estimated Share of Search among cpu cooler brands worldwide peaked at 18.1% in November 2025 and was lowest at 10.5% in May 2026.

How did search popularity change for cpu cooler brands worldwide in August 2026?

  1. In August 2026, be quiet! gained estimated Share of Search among cpu cooler brands worldwide, from 7.2% to 8.7%.

  2. In August 2026, Noctua gained estimated Share of Search among cpu cooler brands worldwide, from 5.9% to 7.1%.

  3. In August 2026, Cooler Master gained estimated Share of Search among cpu cooler brands worldwide, from 4.8% to 5.8%.

  4. In August 2026, Arctic lost estimated Share of Search among cpu cooler brands worldwide, from 16.1% to 13%.

  5. In August 2026, Corsair lost estimated Share of Search among cpu cooler brands worldwide, from 55.2% to 54.7%.

  6. Estimated monthly branded searches for NZXT worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.

Where does NZXT compete?

NZXT is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cpu cooler brands3rd of 610.7%Shown above
Pc case brands3rd of 611.9%Show ranking

How is NZXT measured?

Brandwave collects information about searches that people make online using NZXT’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nzxt

Do you work for NZXT? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is NZXT your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free