Noctua vs NZXT:Which is more popular by branded search?
In August 2026, NZXT had more branded searches than Noctua among cpu cooler brands worldwide. NZXT was estimated to have 165K branded searches compared to Noctua’s 110K, and held an 11.7% Share of Search versus Noctua’s 7.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Noctua or NZXT?
Compare the cpu cooler brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZXT, Noctua. The figures are in the table below the chart.
View monthly share of search table
| Month | Corsair | Arctic | NZXT | Noctua | Cooler Master | be quiet! |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 15.9% | 15.9% | 5.9% | 7.1% | <0.01% |
| Nov 2025 | 55.3% | 13.2% | 19.7% | 5.9% | 5.9% | <0.01% |
| Dec 2025 | 53.8% | 15.6% | 19.1% | 5.7% | 5.7% | <0.01% |
| Jan 2026 | 60.5% | 17.8% | 11.9% | 4.4% | 5.3% | <0.01% |
| Feb 2026 | 58.8% | 17% | 13.9% | 5.1% | 5.1% | <0.01% |
| Mar 2026 | 62.1% | 14.9% | 12.1% | 5.5% | 5.5% | <0.01% |
| Apr 2026 | 60.7% | 14.4% | 11.8% | 6.5% | 6.5% | <0.01% |
| May 2026 | 58.8% | 17.1% | 11.5% | 6.3% | 6.3% | <0.01% |
| Jun 2026 | 58.4% | 13.9% | 13.9% | 7.6% | 6.2% | <0.01% |
| Jul 2026 | 59.5% | 17.3% | 11.6% | 6.4% | 5.2% | <0.01% |
| Aug 2026 | 59.9% | 14.2% | 11.7% | 7.8% | 6.4% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Noctua and NZXT comparison changed over the last 12 months?
3 findings
- NZXT was ahead of Noctua in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Noctua’s estimated Share of Search among cpu cooler brands worldwide moved from 5.9% to 7.8%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 11 months ending August 2026, NZXT’s estimated Share of Search among cpu cooler brands worldwide moved from 15.9% to 11.7%, and its estimated monthly branded searches moved from 246K to 165K.
How did search popularity change for cpu cooler brands worldwide in August 2026?
2 changes
In August 2026, Noctua gained estimated Share of Search among cpu cooler brands worldwide, from 6.4% to 7.8%.
Estimated monthly branded searches for NZXT worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Noctua’s and NZXT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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