How popular isArctic in search?
In August 2026, there were an estimated 201K branded searches for Arctic worldwide which is down 18.3% over the last 11 months. Arctic holds 14.2% estimated Share of Search among cpu cooler brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Corsair59.9%Arctic14.2%
NZXT11.7%
Noctua7.8%
Cooler Master6.4%be quiet!<0.01%
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Which cpu cooler brands compete with Arctic?
Share of Search by month for Corsair, Arctic, NZXT, Noctua, Cooler Master. The figures are in the table below the chart.
View monthly share of search table
| Month | Corsair | Arctic | NZXT | Noctua | Cooler Master | be quiet! |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 15.9% | 15.9% | 5.9% | 7.1% | <0.01% |
| Nov 2025 | 55.3% | 13.2% | 19.7% | 5.9% | 5.9% | <0.01% |
| Dec 2025 | 53.8% | 15.6% | 19.1% | 5.7% | 5.7% | <0.01% |
| Jan 2026 | 60.5% | 17.8% | 11.9% | 4.4% | 5.3% | <0.01% |
| Feb 2026 | 58.8% | 17% | 13.9% | 5.1% | 5.1% | <0.01% |
| Mar 2026 | 62.1% | 14.9% | 12.1% | 5.5% | 5.5% | <0.01% |
| Apr 2026 | 60.7% | 14.4% | 11.8% | 6.5% | 6.5% | <0.01% |
| May 2026 | 58.8% | 17.1% | 11.5% | 6.3% | 6.3% | <0.01% |
| Jun 2026 | 58.4% | 13.9% | 13.9% | 7.6% | 6.2% | <0.01% |
| Jul 2026 | 59.5% | 17.3% | 11.6% | 6.4% | 5.2% | <0.01% |
| Aug 2026 | 59.9% | 14.2% | 11.7% | 7.8% | 6.4% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.9% | 847K | +0.08% | +0.4 points | |
| 2, held 2nd | 14.2% | 201K | -18.3% | -3.1 points | |
| 3, held 3rd | 11.7% | 165K | 0% | +0.1 points | |
| 4, held 4th | 7.8% | 110K | +21.5% | +1.4 points | |
| 5, held 5th | 6.4% | 90.5K | +22.3% | +1.2 points | |
| 6, held 6th | <0.01% | 30 | 0% | 0 points |
1.
Corsair59.9%
Held 1st. 847K estimated branded searches, +0.08% vs prior month. Share +0.4 points.
2.
14.2%
Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -3.1 points.
3.
NZXT11.7%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Noctua7.8%
Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +1.4 points.
6.4%
Held 5th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.2 points.
<0.01%
Held 6th. 30 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Arctic and its closest rivals
How has branded search demand for Arctic changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Arctic worldwide fell from 246K to 201K.
- Across the 11 months ending August 2026, Arctic’s estimated Share of Search among cpu cooler brands worldwide decreased from 15.9% to 14.2%.
- Across the 11 months ending August 2026, Arctic’s estimated Share of Search among cpu cooler brands worldwide peaked at 17.8% in January 2026 and was lowest at 13.2% in November 2025.
How did search popularity change for cpu cooler brands worldwide in August 2026?
5 changes
In August 2026, Noctua gained estimated Share of Search among cpu cooler brands worldwide, from 6.4% to 7.8%.
In August 2026, Cooler Master gained estimated Share of Search among cpu cooler brands worldwide, from 5.2% to 6.4%.
In August 2026, Arctic lost estimated Share of Search among cpu cooler brands worldwide, from 17.3% to 14.2%.
Estimated monthly branded searches for NZXT worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.
Estimated monthly branded searches for be quiet! worldwide fell 25% over 11 measured months, from 40 to 30 in August 2026.
Where does Arctic compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cpu cooler brands | 2nd of 6 | 14.2% | Shown above |
| Pc case fan brands | 2nd of 6 | 15.7% | Show ranking |
| Thermal paste brands | 2nd of 6 | 16% | Show ranking |
How is Arctic measured?
Brandwave collects information about searches that people make online using Arctic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- arctic
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Is Arctic your brand?
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