Brandwave

Thermal paste brands:Which are searched most?

In August 2026, Corsair was the most searched among thermal paste brands worldwide, with an estimated 847K branded searches and 65.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Corsair65.8%
  2. Arctic15.6%
  3. Noctua8.6%
  4. Cooler Master7%
  5. Thermal Grizzly2.7%
  6. Kryonaut0.28%

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Share of SearchLeaderboard

Compare the thermal paste brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among thermal paste brands worldwide, by month

Share of Search by month for Corsair, Arctic, Noctua, Cooler Master, Thermal Grizzly. The figures are in the table below the chart.

View monthly share of search table
MonthCorsairArcticNoctuaCooler MasterThermal GrizzlyKryonaut
Oct 202563.8%18.4%6.8%8.2%2.5%0.33%
Nov 202567.2%16%7.2%7.2%2.2%0.29%
Dec 202564.6%18.8%6.9%6.9%2.6%0.34%
Jan 202667%19.7%4.9%5.9%2.2%0.29%
Feb 202666.3%19.2%5.8%5.8%2.7%0.34%
Mar 202668.5%16.4%6%6%2.8%0.29%
Apr 202666.8%15.9%7.1%7.1%2.7%0.35%
May 202664.5%18.8%6.9%6.9%2.6%0.34%
Jun 202665.4%15.6%8.5%7%3.2%0.28%
Jul 202665.4%19%7%5.7%2.6%0.28%
Aug 202665.8%15.6%8.6%7%2.7%0.28%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Corsair

    65.8%

    Held 1st. 847K estimated branded searches, +0.08% vs prior month. Share +0.5 points.

  2. 2.Arctic

    15.6%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -3.4 points.

  3. 3.Noctua

    8.6%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +1.6 points.

  4. Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.3 points.

  5. Held 5th. 34.4K estimated branded searches, +0.88% vs prior month. Share 0 points.

  6. 6.Kryonaut

    0.28%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among thermal paste brands worldwide?

In August 2026, Corsair was the most searched among thermal paste brands worldwide, with an estimated 847K branded searches and 65.8% estimated Share of Search within this set. Arctic is in 2nd place, 50.2 percentage points behind at 15.6% Share of Search.

Global thermal paste brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Corsair63.8% → 65.8%68.5%Mar 202663.8%Oct 20251st
Arctic18.4% → 15.6%19.7%Jan 202615.6%Jun 20262nd
Noctua6.8% → 8.6%8.6%Aug 20264.9%Jan 20264th → 3rd
Cooler Master8.2% → 7%8.2%Oct 20255.7%Jul 20263rd → 4th
Thermal Grizzly2.5% → 2.7%3.2%Jun 20262.2%Nov 20255th
Kryonaut0.33% → 0.28%0.35%Apr 20260.28%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Corsair’s estimated Share of Search among thermal paste brands worldwide increased from 63.8% to 65.8%.
  • Across the 11 months ending August 2026, Arctic’s estimated Share of Search among thermal paste brands worldwide decreased from 18.4% to 15.6%.
  • Across the 11 months ending August 2026, Noctua’s estimated Share of Search among thermal paste brands worldwide increased from 6.8% to 8.6%.
  • Across the 11 months ending August 2026, Cooler Master’s estimated Share of Search among thermal paste brands worldwide decreased from 8.2% to 7%.
  • Across the 11 months ending August 2026, Corsair’s estimated Share of Search among thermal paste brands worldwide peaked at 68.5% in March 2026 and was lowest at 63.8% in October 2025.
  • Across the 11 months ending August 2026, Arctic’s estimated Share of Search among thermal paste brands worldwide peaked at 19.7% in January 2026 and was lowest at 15.6% in June 2026.
  • Across the 11 months ending August 2026, Noctua’s estimated Share of Search among thermal paste brands worldwide peaked at 8.6% in August 2026 and was lowest at 4.9% in January 2026.
  • Across the 11 months ending August 2026, Cooler Master’s estimated Share of Search among thermal paste brands worldwide peaked at 8.2% in October 2025 and was lowest at 5.7% in July 2026.
  • Across the 11 months ending August 2026, Thermal Grizzly’s estimated Share of Search among thermal paste brands worldwide peaked at 3.2% in June 2026 and was lowest at 2.2% in November 2025.
  • Across the 11 months ending August 2026, Noctua rose from 4th to 3rd among thermal paste brands worldwide.
  • Across the 11 months ending August 2026, Cooler Master fell from 3rd to 4th among thermal paste brands worldwide.
  • Across the 11 months ending August 2026, Thermal Grizzly and Kryonaut held steady: their estimated Share of Search among thermal paste brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for thermal paste brands worldwide in August 2026?

  1. In August 2026, Noctua gained estimated Share of Search among thermal paste brands worldwide, from 7% to 8.6%.

  2. In August 2026, Cooler Master gained estimated Share of Search among thermal paste brands worldwide, from 5.7% to 7%.

  3. In August 2026, Arctic lost estimated Share of Search among thermal paste brands worldwide, from 19% to 15.6%.

  4. Estimated monthly branded searches for Kryonaut worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

How the Brand Demand Index is measured

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