Noctua vs Thermal Grizzly:Which is more popular by branded search?
In August 2026, Noctua had more branded searches than Thermal Grizzly among thermal paste brands worldwide. Noctua was estimated to have 110K branded searches compared to Thermal Grizzly’s 1.3K, and held an 8.8% Share of Search versus Thermal Grizzly’s 0.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Noctua or Thermal Grizzly?
Compare the thermal paste brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Noctua, Thermal Grizzly. The figures are in the table below the chart.
View monthly share of search table
| Month | Corsair | Arctic | Noctua | Cooler Master | Kryonaut | Thermal Grizzly |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.4% | 18.8% | 6.9% | 8.4% | 0.34% | 0.07% |
| Nov 2025 | 68.7% | 16.3% | 7.3% | 7.3% | 0.29% | 0.06% |
| Dec 2025 | 66.3% | 19.3% | 7% | 7% | 0.35% | 0.06% |
| Jan 2026 | 68.5% | 20.2% | 5% | 6% | 0.3% | 0.05% |
| Feb 2026 | 68% | 19.7% | 5.9% | 5.9% | 0.35% | 0.08% |
| Mar 2026 | 70.4% | 16.8% | 6.2% | 6.2% | 0.3% | 0.07% |
| Apr 2026 | 68.6% | 16.3% | 7.3% | 7.3% | 0.36% | 0.08% |
| May 2026 | 66.2% | 19.2% | 7.1% | 7.1% | 0.34% | 0.08% |
| Jun 2026 | 67.6% | 16.1% | 8.8% | 7.2% | 0.29% | 0.08% |
| Jul 2026 | 67.1% | 19.5% | 7.2% | 5.9% | 0.29% | 0.08% |
| Aug 2026 | 67.6% | 16% | 8.8% | 7.2% | 0.29% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Noctua and Thermal Grizzly comparison changed over the last 12 months?
3 findings
- Noctua was ahead of Thermal Grizzly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Noctua’s estimated Share of Search among thermal paste brands worldwide moved from 6.9% to 8.8%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 11 months ending August 2026, Thermal Grizzly’s estimated Share of Search among thermal paste brands worldwide moved from 0.07% to 0.1%, and its estimated monthly branded searches moved from 880 to 1.3K.
How did search popularity change for thermal paste brands worldwide in August 2026?
2 changes
In August 2026, Noctua gained estimated Share of Search among thermal paste brands worldwide, from 7.2% to 8.8%.
Estimated monthly branded searches for Thermal Grizzly worldwide rose 47.7% over 11 measured months, from 880 to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Noctua’s and Thermal Grizzly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Noctua
1 branded search term
- noctua
Thermal Grizzly
1 branded search term
- thermal grizzly paste
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