How popular isNoctua in search?
In August 2026, there were an estimated 110K branded searches for Noctua worldwide which is up 21.5% over the last 11 months. Noctua holds 8.6% estimated Share of Search among thermal paste brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Corsair65.8%Arctic15.6%
Noctua8.6%
Cooler Master7%Thermal Grizzly2.7%
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Which thermal paste brands compete with Noctua?
Share of Search by month for Corsair, Arctic, Noctua, Cooler Master, Thermal Grizzly. The figures are in the table below the chart.
View monthly share of search table
| Month | Corsair | Arctic | Noctua | Cooler Master | Thermal Grizzly | Kryonaut |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.8% | 18.4% | 6.8% | 8.2% | 2.5% | 0.33% |
| Nov 2025 | 67.2% | 16% | 7.2% | 7.2% | 2.2% | 0.29% |
| Dec 2025 | 64.6% | 18.8% | 6.9% | 6.9% | 2.6% | 0.34% |
| Jan 2026 | 67% | 19.7% | 4.9% | 5.9% | 2.2% | 0.29% |
| Feb 2026 | 66.3% | 19.2% | 5.8% | 5.8% | 2.7% | 0.34% |
| Mar 2026 | 68.5% | 16.4% | 6% | 6% | 2.8% | 0.29% |
| Apr 2026 | 66.8% | 15.9% | 7.1% | 7.1% | 2.7% | 0.35% |
| May 2026 | 64.5% | 18.8% | 6.9% | 6.9% | 2.6% | 0.34% |
| Jun 2026 | 65.4% | 15.6% | 8.5% | 7% | 3.2% | 0.28% |
| Jul 2026 | 65.4% | 19% | 7% | 5.7% | 2.6% | 0.28% |
| Aug 2026 | 65.8% | 15.6% | 8.6% | 7% | 2.7% | 0.28% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.8% | 847K | +0.08% | +0.5 points | |
| 2, held 2nd | 15.6% | 201K | -18.3% | -3.4 points | |
| 3, held 3rd | 8.6% | 110K | +21.5% | +1.6 points | |
| 4, held 4th | 7% | 90.5K | +22.3% | +1.3 points | |
| 5, held 5th | 2.7% | 34.4K | +0.88% | 0 points | |
| 6, held 6th | 0.28% | 3.6K | 0% | 0 points |
1.
Corsair65.8%
Held 1st. 847K estimated branded searches, +0.08% vs prior month. Share +0.5 points.
2.
15.6%
Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -3.4 points.
3.
Noctua8.6%
Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +1.6 points.
7%
Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.3 points.
2.7%
Held 5th. 34.4K estimated branded searches, +0.88% vs prior month. Share 0 points.
6.
0.28%
Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Noctua and its closest rivals
Every comparison with Noctua
8 comparisons
How has branded search demand for Noctua changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Noctua worldwide rose from 90.5K to 110K.
- Across the 11 months ending August 2026, Noctua’s estimated Share of Search among thermal paste brands worldwide increased from 6.8% to 8.6%.
- Across the 11 months ending August 2026, Noctua’s estimated Share of Search among thermal paste brands worldwide peaked at 8.6% in August 2026 and was lowest at 4.9% in January 2026.
- Across the 11 months ending August 2026, Noctua rose from 4th to 3rd among thermal paste brands worldwide.
How did search popularity change for thermal paste brands worldwide in August 2026?
4 changes
In August 2026, Noctua gained estimated Share of Search among thermal paste brands worldwide, from 7% to 8.6%.
In August 2026, Cooler Master gained estimated Share of Search among thermal paste brands worldwide, from 5.7% to 7%.
In August 2026, Arctic lost estimated Share of Search among thermal paste brands worldwide, from 19% to 15.6%.
Estimated monthly branded searches for Kryonaut worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
Where does Noctua compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pc case fan brands | 5th of 6 | 7.1% | Show ranking |
| Cpu cooler brands | 5th of 6 | 7.1% | Show ranking |
| Thermal paste brands | 3rd of 6 | 8.6% | Shown above |
How is Noctua measured?
Brandwave collects information about searches that people make online using Noctua’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- noctua
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