NZXT vs Phanteks:Which is more popular?
In September 2026, NZXT had more branded searches than Phanteks among PC case brands worldwide. NZXT had about 165,000 branded searches, while Phanteks had 40,500. NZXT made up 11% of all PC case brand searches we track, and Phanteks accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about PC case brands, NZXT appeared in four of the five answers and Phanteks in two. NZXT and Phanteks were each mentioned first in two of the four answers.
Who do people search for more?
NZXT, about 4 searches for every 1 for Phanteks
Who does AI mention more?
NZXT, mentioned in 4 of 5 answers, Phanteks in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top PC case brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NZXT was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Phanteks was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. NZXT and Phanteks were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lian Li1st
Fractal Design2nd
Corsair3rd- NZXT4th
Phanteks5th
be quiet!6th
Cooler Master7th
Thermaltake–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Corsair4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NZXT4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lian Li4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fractal Design4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- be quiet!2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Phanteks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cooler Master1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thermaltake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about PC case brands
5 answers
Asked ChatGPT
“Which PC case brand should I buy?”
Asked ChatGPT
“What are the best PC case brands?”
Asked ChatGPT
“What's the best PC case brand for gaming build?”
Searched Google, AI Overview
“best pc case”
Searched Google, AI Overview
“gaming pc case”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is NZXT or Phanteks more popular in search?
This chart shows how often people search Google for NZXT and Phanteks by name. Each line represents a brand's share of searches for all eight PC case brands we track, month by month, from English-language searches worldwide.
Share of searches by month for NZXT, Phanteks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Corsair | NZXT | Lian Li | be quiet! | Cooler Master | Fractal Design | Thermaltake | Phanteks |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 14.1% | 11.4% | 9.5% | 6.3% | 5.5% | 4.2% | 1.9% |
| Nov 2025 | 48.7% | 17.9% | 10% | 8% | 5.4% | 4.7% | 3.6% | 1.6% |
| Dec 2025 | 48.7% | 17.9% | 10% | 8% | 5.4% | 4.7% | 3.6% | 1.6% |
| Jan 2026 | 57.2% | 11.5% | 9.6% | 7.7% | 5.2% | 3.7% | 3.5% | 1.6% |
| Feb 2026 | 54.6% | 13.3% | 9.1% | 9% | 4.9% | 4.3% | 3.3% | 1.5% |
| Mar 2026 | 58.5% | 11.8% | 8% | 7.9% | 5.3% | 3.7% | 3.5% | 1.3% |
| Apr 2026 | 56.3% | 11.3% | 9.4% | 7.5% | 6.2% | 4.3% | 3.4% | 1.5% |
| May 2026 | 54.3% | 10.9% | 10.7% | 8.9% | 6% | 4.2% | 3.3% | 1.8% |
| Jun 2026 | 53.1% | 13% | 10.8% | 7.1% | 5.8% | 4.1% | 3.9% | 2.1% |
| Jul 2026 | 55.8% | 11.2% | 11.4% | 7.5% | 5% | 4.3% | 3.4% | 1.5% |
| Aug 2026 | 54.1% | 10.8% | 11% | 8.9% | 5.9% | 3.5% | 4% | 1.8% |
| Sep 2026 | 55.1% | 11% | 9.6% | 9% | 5% | 4.3% | 3.3% | 2.7% |
How has the NZXT and Phanteks comparison changed over the last 12 months?
3 findings
- NZXT was ahead of Phanteks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NZXT’s share of searches among PC case brands worldwide moved from 14.1% to 11%, and its estimated monthly branded searches moved from 246K to 165K.
- Across the 12 months ending September 2026, Phanteks’ share of searches among PC case brands worldwide moved from 1.9% to 2.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for PC case brands worldwide in September 2026?
2 changes
In September 2026, Phanteks gained share of searches among PC case brands worldwide, from 1.8% to 2.7%.
In September 2026, NZXT rose from 3rd to 2nd among PC case brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using NZXT’s and Phanteks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among PC case brands
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