Lian Li vs NZXT:Which is more popular?
In September 2026, NZXT had more branded searches than Lian Li among PC case brands worldwide. NZXT had about 165,000 branded searches, while Lian Li had 143,000. NZXT made up 11% of all PC case brand searches we track, and Lian Li accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about PC case brands, Lian Li and NZXT each appeared in four of the five answers. Lian Li was mentioned before NZXT in every answer.
Who do people search for more?
NZXT, about 15% more searches than Lian Li
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Lian Li, named ahead of NZXT in every answer
Follow Lian Li vs NZXT and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top PC case brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lian Li was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. NZXT was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Lian Li was listed before NZXT in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Lian Li1st
Fractal Design2nd
Corsair3rd- NZXT4th
Phanteks5th
be quiet!6th
Cooler Master7th
Thermaltake–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Corsair4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NZXT4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lian Li4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fractal Design4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- be quiet!2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Phanteks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cooler Master1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thermaltake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about PC case brands
5 answers
Asked ChatGPT
“Which PC case brand should I buy?”
Asked ChatGPT
“What are the best PC case brands?”
Asked ChatGPT
“What's the best PC case brand for gaming build?”
Searched Google, AI Overview
“best pc case”
Searched Google, AI Overview
“gaming pc case”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Lian Li or NZXT more popular in search?
This chart shows how often people search Google for Lian Li and NZXT by name. Each line represents a brand's share of searches for all eight PC case brands we track, month by month, from English-language searches worldwide.
Share of searches by month for NZXT, Lian Li. The figures are in the table below the chart.
View monthly share of searches table
| Month | Corsair | NZXT | Lian Li | be quiet! | Cooler Master | Fractal Design | Thermaltake | Phanteks |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 14.1% | 11.4% | 9.5% | 6.3% | 5.5% | 4.2% | 1.9% |
| Nov 2025 | 48.7% | 17.9% | 10% | 8% | 5.4% | 4.7% | 3.6% | 1.6% |
| Dec 2025 | 48.7% | 17.9% | 10% | 8% | 5.4% | 4.7% | 3.6% | 1.6% |
| Jan 2026 | 57.2% | 11.5% | 9.6% | 7.7% | 5.2% | 3.7% | 3.5% | 1.6% |
| Feb 2026 | 54.6% | 13.3% | 9.1% | 9% | 4.9% | 4.3% | 3.3% | 1.5% |
| Mar 2026 | 58.5% | 11.8% | 8% | 7.9% | 5.3% | 3.7% | 3.5% | 1.3% |
| Apr 2026 | 56.3% | 11.3% | 9.4% | 7.5% | 6.2% | 4.3% | 3.4% | 1.5% |
| May 2026 | 54.3% | 10.9% | 10.7% | 8.9% | 6% | 4.2% | 3.3% | 1.8% |
| Jun 2026 | 53.1% | 13% | 10.8% | 7.1% | 5.8% | 4.1% | 3.9% | 2.1% |
| Jul 2026 | 55.8% | 11.2% | 11.4% | 7.5% | 5% | 4.3% | 3.4% | 1.5% |
| Aug 2026 | 54.1% | 10.8% | 11% | 8.9% | 5.9% | 3.5% | 4% | 1.8% |
| Sep 2026 | 55.1% | 11% | 9.6% | 9% | 5% | 4.3% | 3.3% | 2.7% |
How has the Lian Li and NZXT comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Lian Li took it in July 2026, NZXT took it in September 2026.
- Across the 12 months ending September 2026, Lian Li’s share of searches among PC case brands worldwide moved from 11.4% to 9.6%, and its estimated monthly branded searches moved from 198K to 143K.
- Across the 12 months ending September 2026, NZXT’s share of searches among PC case brands worldwide moved from 14.1% to 11%, and its estimated monthly branded searches moved from 246K to 165K.
How did search popularity change for PC case brands worldwide in September 2026?
2 changes
In September 2026, Lian Li lost share of searches among PC case brands worldwide, from 11% to 9.6%.
In September 2026, NZXT rose from 3rd to 2nd among PC case brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Lian Li’s and NZXT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among PC case brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.