How popular isCooler Master in search?
In August 2026, there were an estimated 90.5K branded searches for Cooler Master worldwide which is down 17.7% over the last 11 months. Cooler Master holds 6.5% estimated Share of Search among pc case brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Corsair61.2%
Lian Li12.1%
NZXT11.9%
Cooler Master6.5%
Thermaltake4.4%
Fractal Design3.8%
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Which pc case brands compete with Cooler Master?
Share of Search by month for Corsair, Lian Li, NZXT, Cooler Master, Thermaltake, Fractal Design. The figures are in the table below the chart.
View monthly share of search table
| Month | Corsair | Lian Li | NZXT | Cooler Master | Thermaltake | Fractal Design |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 12.6% | 15.6% | 7% | 4.7% | 6.1% |
| Nov 2025 | 54.8% | 10.9% | 19.5% | 5.8% | 3.9% | 5.1% |
| Dec 2025 | 54.8% | 10.9% | 19.5% | 5.8% | 3.9% | 5.1% |
| Jan 2026 | 63.6% | 10.5% | 12.5% | 5.6% | 3.8% | 4% |
| Feb 2026 | 61.8% | 10% | 14.6% | 5.4% | 3.6% | 4.7% |
| Mar 2026 | 65% | 8.7% | 12.7% | 5.7% | 3.8% | 4.1% |
| Apr 2026 | 62.6% | 10.1% | 12.2% | 6.7% | 3.7% | 4.7% |
| May 2026 | 61.4% | 11.8% | 12% | 6.6% | 3.6% | 4.7% |
| Jun 2026 | 59.1% | 11.8% | 14.1% | 6.3% | 4.2% | 4.5% |
| Jul 2026 | 61.9% | 12.3% | 12.1% | 5.4% | 3.6% | 4.7% |
| Aug 2026 | 61.2% | 12.1% | 11.9% | 6.5% | 4.4% | 3.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.2% | 847K | +0.08% | -0.7 points | |
| 2, held 2nd | 12.1% | 168K | 0% | -0.2 points | |
| 3, held 3rd | 11.9% | 165K | 0% | -0.2 points | |
| 4, held 4th | 6.5% | 90.5K | +22.3% | +1.1 points | |
| 5, moved from 6th to 5th | 4.4% | 60.5K | +22.2% | +0.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3.8% | 53.1K | -17.2% | -0.9 pointsmoved from 5th to 6th |
1.
Corsair61.2%
Held 1st. 847K estimated branded searches, +0.08% vs prior month. Share -0.7 points.
2.
Lian Li12.1%
Held 2nd. 168K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.
NZXT11.9%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.5%
Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.1 points.
4.4%
Moved from 6th to 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
3.8%
Moved from 5th to 6th. 53.1K estimated branded searches, -17.2% vs prior month. Share -0.9 points.
Compare search popularity between Cooler Master and its closest rivals
Every comparison with Cooler Master
12 comparisons
- Arctic vs Cooler Master
- be quiet! vs Cooler Master
- Cooler Master vs Corsair
- Cooler Master vs Lian Li
- Cooler Master vs Noctua
- Cooler Master vs NZXT
- Cooler Master vs Thermaltake
- Cooler Master vs Fractal Design
- Cooler Master vs Thermal Grizzly
- Cooler Master vs EVGA
- Cooler Master vs Seasonic
- Cooler Master vs Kryonaut
How has branded search demand for Cooler Master changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cooler Master worldwide fell from 110K to 90.5K.
- Across the 11 months ending August 2026, Cooler Master’s estimated Share of Search among pc case brands worldwide peaked at 7% in October 2025 and was lowest at 5.4% in February 2026.
How did search popularity change for pc case brands worldwide in August 2026?
6 changes
In August 2026, Thermaltake overtook Fractal Design to rank 5th among pc case brands worldwide, at 4.4%.
In August 2026, Cooler Master gained estimated Share of Search among pc case brands worldwide, from 5.4% to 6.5%.
In August 2026, Fractal Design lost estimated Share of Search among pc case brands worldwide, from 4.7% to 3.8%.
In August 2026, Corsair lost estimated Share of Search among pc case brands worldwide, from 61.9% to 61.2%.
Estimated monthly branded searches for NZXT worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.
Estimated monthly branded searches for Lian Li worldwide fell 15.1% over 11 measured months, from 198K to 168K in August 2026.
Where does Cooler Master compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pc case fan brands | 6th of 6 | 5.8% | Show ranking |
| Cpu cooler brands | 6th of 6 | 5.8% | Show ranking |
| Pc case brands | 4th of 6 | 6.5% | Shown above |
| Thermal paste brands | 4th of 6 | 7% | Show ranking |
| Pc power supply brands | 3rd of 6 | 7.6% | Show ranking |
How is Cooler Master measured?
Brandwave collects information about searches that people make online using Cooler Master’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cooler master
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Is Cooler Master your brand?
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