Cooler Master vs Fractal Design:Which is more popular by branded search?
In August 2026, Cooler Master had more branded searches than Fractal Design among pc case brands worldwide. Cooler Master was estimated to have 90.5K branded searches compared to Fractal Design’s 53.1K, and held a 6.5% Share of Search versus Fractal Design’s 3.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cooler Master or Fractal Design?
Compare the pc case brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cooler Master, Fractal Design. The figures are in the table below the chart.
View monthly share of search table
| Month | Corsair | Lian Li | NZXT | Cooler Master | Thermaltake | Fractal Design |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 12.6% | 15.6% | 7% | 4.7% | 6.1% |
| Nov 2025 | 54.8% | 10.9% | 19.5% | 5.8% | 3.9% | 5.1% |
| Dec 2025 | 54.8% | 10.9% | 19.5% | 5.8% | 3.9% | 5.1% |
| Jan 2026 | 63.6% | 10.5% | 12.5% | 5.6% | 3.8% | 4% |
| Feb 2026 | 61.8% | 10% | 14.6% | 5.4% | 3.6% | 4.7% |
| Mar 2026 | 65% | 8.7% | 12.7% | 5.7% | 3.8% | 4.1% |
| Apr 2026 | 62.6% | 10.1% | 12.2% | 6.7% | 3.7% | 4.7% |
| May 2026 | 61.4% | 11.8% | 12% | 6.6% | 3.6% | 4.7% |
| Jun 2026 | 59.1% | 11.8% | 14.1% | 6.3% | 4.2% | 4.5% |
| Jul 2026 | 61.9% | 12.3% | 12.1% | 5.4% | 3.6% | 4.7% |
| Aug 2026 | 61.2% | 12.1% | 11.9% | 6.5% | 4.4% | 3.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Cooler Master and Fractal Design comparison changed over the last 12 months?
3 findings
- Cooler Master was ahead of Fractal Design in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cooler Master’s estimated Share of Search among pc case brands worldwide moved from 7% to 6.5%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 11 months ending August 2026, Fractal Design’s estimated Share of Search among pc case brands worldwide moved from 6.1% to 3.8%, and its estimated monthly branded searches moved from 95.9K to 53.1K.
How did search popularity change for pc case brands worldwide in August 2026?
3 changes
In August 2026, Thermaltake overtook Fractal Design to rank 5th among pc case brands worldwide, at 4.4%.
In August 2026, Cooler Master gained estimated Share of Search among pc case brands worldwide, from 5.4% to 6.5%.
In August 2026, Fractal Design lost estimated Share of Search among pc case brands worldwide, from 4.7% to 3.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Cooler Master’s and Fractal Design’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cooler Master
1 branded search term
- cooler master
Fractal Design
2 branded search terms
- fractal design
- fractal design case
Put your own brand in this comparison
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