Fractal Design vs Phanteks:Which is more popular?
In September 2026, Fractal Design had more branded searches than Phanteks among PC case brands worldwide. Fractal Design had about 64,100 branded searches, while Phanteks had 40,500. Fractal Design made up 4.3% of all PC case brand searches we track, and Phanteks accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about PC case brands, Fractal Design appeared in four of the five answers and Phanteks in two. Fractal Design was mentioned before Phanteks in every answer.
Who do people search for more?
Fractal Design, about 58% more searches than Phanteks
Who does AI mention more?
Fractal Design, mentioned in 4 of 5 answers, Phanteks in 2
Who does AI recommend more?
Fractal Design, named ahead of Phanteks in every answer
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Top PC case brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fractal Design was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Phanteks was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fractal Design was listed before Phanteks in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lian Li1st- Fractal Design2nd
Corsair3rd
NZXT4th
Phanteks5th
be quiet!6th
Cooler Master7th
Thermaltake–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Corsair4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NZXT4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lian Li4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fractal Design4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- be quiet!2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Phanteks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cooler Master1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thermaltake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about PC case brands
5 answers
Asked ChatGPT
“Which PC case brand should I buy?”
Asked ChatGPT
“What are the best PC case brands?”
Asked ChatGPT
“What's the best PC case brand for gaming build?”
Searched Google, AI Overview
“best pc case”
Searched Google, AI Overview
“gaming pc case”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fractal Design or Phanteks more popular in search?
This chart shows how often people search Google for Fractal Design and Phanteks by name. Each line represents a brand's share of searches for all eight PC case brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fractal Design, Phanteks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Corsair | NZXT | Lian Li | be quiet! | Cooler Master | Fractal Design | Thermaltake | Phanteks |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 14.1% | 11.4% | 9.5% | 6.3% | 5.5% | 4.2% | 1.9% |
| Nov 2025 | 48.7% | 17.9% | 10% | 8% | 5.4% | 4.7% | 3.6% | 1.6% |
| Dec 2025 | 48.7% | 17.9% | 10% | 8% | 5.4% | 4.7% | 3.6% | 1.6% |
| Jan 2026 | 57.2% | 11.5% | 9.6% | 7.7% | 5.2% | 3.7% | 3.5% | 1.6% |
| Feb 2026 | 54.6% | 13.3% | 9.1% | 9% | 4.9% | 4.3% | 3.3% | 1.5% |
| Mar 2026 | 58.5% | 11.8% | 8% | 7.9% | 5.3% | 3.7% | 3.5% | 1.3% |
| Apr 2026 | 56.3% | 11.3% | 9.4% | 7.5% | 6.2% | 4.3% | 3.4% | 1.5% |
| May 2026 | 54.3% | 10.9% | 10.7% | 8.9% | 6% | 4.2% | 3.3% | 1.8% |
| Jun 2026 | 53.1% | 13% | 10.8% | 7.1% | 5.8% | 4.1% | 3.9% | 2.1% |
| Jul 2026 | 55.8% | 11.2% | 11.4% | 7.5% | 5% | 4.3% | 3.4% | 1.5% |
| Aug 2026 | 54.1% | 10.8% | 11% | 8.9% | 5.9% | 3.5% | 4% | 1.8% |
| Sep 2026 | 55.1% | 11% | 9.6% | 9% | 5% | 4.3% | 3.3% | 2.7% |
How has the Fractal Design and Phanteks comparison changed over the last 12 months?
3 findings
- Fractal Design was ahead of Phanteks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fractal Design’s share of searches among PC case brands worldwide moved from 5.5% to 4.3%, and its estimated monthly branded searches moved from 95.9K to 64.1K.
- Across the 12 months ending September 2026, Phanteks’ share of searches among PC case brands worldwide moved from 1.9% to 2.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for PC case brands worldwide in September 2026?
2 changes
In September 2026, Fractal Design overtook Thermaltake to rank 6th among PC case brands worldwide, with 4.3% of the searches.
In September 2026, Phanteks gained share of searches among PC case brands worldwide, from 1.8% to 2.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fractal Design’s and Phanteks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fractal Design
2 branded search terms
- fractal design
- fractal design case
Phanteks
1 branded search term
- phanteks
Other head-to-heads among PC case brands
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