Brandwave

How popular isPhanteks?

In September 2026, people searched for Phanteks by name about 40,500 times worldwide, a 22.4% increase from the previous year. These searches made up 2.7% of all global PC case brand searches, placing Phanteks eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about PC case brands, Phanteks appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Phanteks is the eighth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. CorsairShare of searches 55.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. NZXTShare of searches 11%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. Lian LiShare of searches 9.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. be quiet!Share of searches 9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. PhanteksShare of searches 2.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top PC case brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Phanteks was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Phanteks is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lian Li1st
  2. Fractal Design2nd
  3. Corsair3rd
  4. NZXT4th
  5. Phanteks5th
  6. be quiet!6th
  7. Cooler Master7th
  8. Thermaltake–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Corsair4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NZXT4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lian Li4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fractal Design4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • be quiet!2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phanteks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cooler Master1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thermaltake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about PC case brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which PC case brands compete with Phanteks?

Phanteks against PC case brands worldwide, by month

Share of searches by month for Corsair, NZXT, Lian Li, be quiet!, Cooler Master, Fractal Design, Thermaltake, Phanteks. The figures are in the table below the chart.

View monthly share of searches table
MonthCorsairNZXTLian Libe quiet!Cooler MasterFractal DesignThermaltakePhanteks
Oct 202547.2%14.1%11.4%9.5%6.3%5.5%4.2%1.9%
Nov 202548.7%17.9%10%8%5.4%4.7%3.6%1.6%
Dec 202548.7%17.9%10%8%5.4%4.7%3.6%1.6%
Jan 202657.2%11.5%9.6%7.7%5.2%3.7%3.5%1.6%
Feb 202654.6%13.3%9.1%9%4.9%4.3%3.3%1.5%
Mar 202658.5%11.8%8%7.9%5.3%3.7%3.5%1.3%
Apr 202656.3%11.3%9.4%7.5%6.2%4.3%3.4%1.5%
May 202654.3%10.9%10.7%8.9%6%4.2%3.3%1.8%
Jun 202653.1%13%10.8%7.1%5.8%4.1%3.9%2.1%
Jul 202655.8%11.2%11.4%7.5%5%4.3%3.4%1.5%
Aug 202654.1%10.8%11%8.9%5.9%3.5%4%1.8%
Sep 202655.1%11%9.6%9%5%4.3%3.3%2.7%
  1. 1.Corsair

    55.1%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.NZXT

    11%

    Moved from 3rd to 2nd. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Lian Li

    9.6%

    Moved from 2nd to 3rd. 143K estimated branded searches, -14.9% vs prior month. Share -1.5 points.

  4. Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. Held 5th. 74K estimated branded searches, -18.2% vs prior month. Share -1 points.

  6. Moved from 7th to 6th. 64.1K estimated branded searches, +20.7% vs prior month. Share +0.8 points.

  7. Moved from 6th to 7th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  8. 8.Phanteks

    2.7%

    Held 8th. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.9 points.

Compare popularity between Phanteks and its closest rivals

Every comparison with Phanteks

7 comparisons

How has branded search demand for Phanteks changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Phanteks worldwide rose from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, Phanteks’ share of searches among PC case brands worldwide increased from 1.9% to 2.7%.
  • Across the 12 months ending September 2026, Phanteks’ share of searches among PC case brands worldwide peaked at 2.7% in September 2026 and was lowest at 1.3% in March 2026.

How did search popularity change for PC case brands worldwide in September 2026?

6 changes
  1. In September 2026, Fractal Design overtook Thermaltake to rank 6th among PC case brands worldwide, with 4.3% of the searches.

  2. In September 2026, Corsair gained share of searches among PC case brands worldwide, from 54.1% to 55.1%.

  3. In September 2026, Phanteks gained share of searches among PC case brands worldwide, from 1.8% to 2.7%.

  4. In September 2026, Lian Li lost share of searches among PC case brands worldwide, from 11% to 9.6%.

  5. In September 2026, Cooler Master lost share of searches among PC case brands worldwide, from 5.9% to 5%.

  6. In September 2026, Thermaltake lost share of searches among PC case brands worldwide, from 4% to 3.3%.

How are Phanteks’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Phanteks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • phanteks

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How the Brand Demand Index is measured

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Is Phanteks your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.