Brandwave

Phanteks vs Thermaltake:Which is more popular?

In September 2026, Thermaltake had more branded searches than Phanteks among PC case brands worldwide. Thermaltake had about 49,500 branded searches, while Phanteks had 40,500. Thermaltake made up 3.3% of all PC case brand searches we track, and Phanteks accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about PC case brands, Phanteks appeared in two of the five answers and Thermaltake in none.

Among PC case brands worldwide in September 2026

Who do people search for more?

Thermaltake, about 22% more searches than Phanteks

Thermaltake 49.5K searchesPhanteks 40.5K searches

Who does AI mention more?

Phanteks, mentioned in 2 of 5 answers, Thermaltake in 0

Phanteks in 2 of 5Thermaltake in 0 of 5

Who does AI recommend more?

Phanteks, the only one of the two named

Phanteks first in 2Thermaltake never named

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Top PC case brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Phanteks was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thermaltake did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lian Li1st
  2. Fractal Design2nd
  3. Corsair3rd
  4. NZXT4th
  5. Phanteks5th
  6. be quiet!6th
  7. Cooler Master7th
  8. Thermaltake–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Corsair4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NZXT4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lian Li4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fractal Design4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • be quiet!2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phanteks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cooler Master1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thermaltake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about PC case brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Phanteks or Thermaltake more popular in search?

This chart shows how often people search Google for Phanteks and Thermaltake by name. Each line represents a brand's share of searches for all eight PC case brands we track, month by month, from English-language searches worldwide.

Phanteks and Thermaltake among PC case brands worldwide, by month

Share of searches by month for Thermaltake, Phanteks. The figures are in the table below the chart.

View monthly share of searches table
MonthCorsairNZXTLian Libe quiet!Cooler MasterFractal DesignThermaltakePhanteks
Oct 202547.2%14.1%11.4%9.5%6.3%5.5%4.2%1.9%
Nov 202548.7%17.9%10%8%5.4%4.7%3.6%1.6%
Dec 202548.7%17.9%10%8%5.4%4.7%3.6%1.6%
Jan 202657.2%11.5%9.6%7.7%5.2%3.7%3.5%1.6%
Feb 202654.6%13.3%9.1%9%4.9%4.3%3.3%1.5%
Mar 202658.5%11.8%8%7.9%5.3%3.7%3.5%1.3%
Apr 202656.3%11.3%9.4%7.5%6.2%4.3%3.4%1.5%
May 202654.3%10.9%10.7%8.9%6%4.2%3.3%1.8%
Jun 202653.1%13%10.8%7.1%5.8%4.1%3.9%2.1%
Jul 202655.8%11.2%11.4%7.5%5%4.3%3.4%1.5%
Aug 202654.1%10.8%11%8.9%5.9%3.5%4%1.8%
Sep 202655.1%11%9.6%9%5%4.3%3.3%2.7%

How has the Phanteks and Thermaltake comparison changed over the last 12 months?

3 findings
  • Thermaltake was ahead of Phanteks in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Phanteks’ share of searches among PC case brands worldwide moved from 1.9% to 2.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, Thermaltake’s share of searches among PC case brands worldwide moved from 4.2% to 3.3%, and its estimated monthly branded searches moved from 74K to 49.5K.

How did search popularity change for PC case brands worldwide in September 2026?

3 changes
  1. In September 2026, Fractal Design overtook Thermaltake to rank 6th among PC case brands worldwide, with 4.3% of the searches.

  2. In September 2026, Phanteks gained share of searches among PC case brands worldwide, from 1.8% to 2.7%.

  3. In September 2026, Thermaltake lost share of searches among PC case brands worldwide, from 4% to 3.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Phanteks’ and Thermaltake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Phanteks

1 branded search term

  • phanteks

Thermaltake

1 branded search term

  • thermaltake

How the Brand Demand Index is measured

Other head-to-heads among PC case brands

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