Brandwave

Pc case brands:Which brands are most popular in search?

In August 2026, Corsair was the most searched among pc case brands worldwide, with an estimated 847K branded searches and 61.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Corsair61.2%
  2. Lian Li12.1%
  3. NZXT11.9%
  4. Cooler Master6.5%
  5. Thermaltake4.4%
  6. Fractal Design3.8%

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Share of SearchLeaderboard

Compare the pc case brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pc case brands worldwide, by month

Share of Search by month for Corsair, Lian Li, NZXT, Cooler Master, Thermaltake, Fractal Design. The figures are in the table below the chart.

View monthly share of search table
MonthCorsairLian LiNZXTCooler MasterThermaltakeFractal Design
Oct 202554.1%12.6%15.6%7%4.7%6.1%
Nov 202554.8%10.9%19.5%5.8%3.9%5.1%
Dec 202554.8%10.9%19.5%5.8%3.9%5.1%
Jan 202663.6%10.5%12.5%5.6%3.8%4%
Feb 202661.8%10%14.6%5.4%3.6%4.7%
Mar 202665%8.7%12.7%5.7%3.8%4.1%
Apr 202662.6%10.1%12.2%6.7%3.7%4.7%
May 202661.4%11.8%12%6.6%3.6%4.7%
Jun 202659.1%11.8%14.1%6.3%4.2%4.5%
Jul 202661.9%12.3%12.1%5.4%3.6%4.7%
Aug 202661.2%12.1%11.9%6.5%4.4%3.8%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Corsair

    61.2%

    Held 1st. 847K estimated branded searches, +0.08% vs prior month. Share -0.7 points.

  2. 2.Lian Li

    12.1%

    Held 2nd. 168K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.NZXT

    11.9%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Cooler Master

    6.5%

    Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.1 points.

  5. 5.Thermaltake

    4.4%

    Moved from 6th to 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  6. 6.Fractal Design

    3.8%

    Moved from 5th to 6th. 53.1K estimated branded searches, -17.2% vs prior month. Share -0.9 points.

Compare search popularity between leading brands

Which brand is most popular in search among pc case brands worldwide?

In August 2026, Corsair was the most searched among pc case brands worldwide, with an estimated 847K branded searches and 61.2% estimated Share of Search within this set. Lian Li is in 2nd place, 49 percentage points behind at 12.1% Share of Search.

Global pc case brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Corsair54.1% → 61.2%65%Mar 202654.1%Oct 20251st
Lian Li12.6% → 12.1%12.6%Oct 20258.7%Mar 20263rd → 2nd
NZXT15.6% → 11.9%19.5%Nov 202511.9%Aug 20262nd → 3rd
Cooler Master7% → 6.5%7%Oct 20255.4%Feb 20264th
Thermaltake4.7% → 4.4%4.7%Oct 20253.6%May 20266th → 5th
Fractal Design6.1% → 3.8%6.1%Oct 20253.8%Aug 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Corsair’s estimated Share of Search among pc case brands worldwide increased from 54.1% to 61.2%.
  • Across the 11 months ending August 2026, NZXT’s estimated Share of Search among pc case brands worldwide decreased from 15.6% to 11.9%.
  • Across the 11 months ending August 2026, Fractal Design’s estimated Share of Search among pc case brands worldwide decreased from 6.1% to 3.8%.
  • Across the 11 months ending August 2026, Corsair’s estimated Share of Search among pc case brands worldwide peaked at 65% in March 2026 and was lowest at 54.1% in October 2025.
  • Across the 11 months ending August 2026, Lian Li’s estimated Share of Search among pc case brands worldwide peaked at 12.6% in October 2025 and was lowest at 8.7% in March 2026.
  • Across the 11 months ending August 2026, NZXT’s estimated Share of Search among pc case brands worldwide peaked at 19.5% in November 2025 and was lowest at 11.9% in August 2026.
  • Across the 11 months ending August 2026, Cooler Master’s estimated Share of Search among pc case brands worldwide peaked at 7% in October 2025 and was lowest at 5.4% in February 2026.
  • Across the 11 months ending August 2026, Thermaltake’s estimated Share of Search among pc case brands worldwide peaked at 4.7% in October 2025 and was lowest at 3.6% in May 2026.
  • Across the 11 months ending August 2026, Lian Li rose from 3rd to 2nd among pc case brands worldwide.
  • Across the 11 months ending August 2026, NZXT fell from 2nd to 3rd among pc case brands worldwide.
  • Across the 11 months ending August 2026, Thermaltake rose from 6th to 5th among pc case brands worldwide.
  • Across the 11 months ending August 2026, Fractal Design fell from 5th to 6th among pc case brands worldwide.
  • Across the 11 months ending August 2026, Cooler Master held steady: its estimated Share of Search among pc case brands worldwide moved less than 0.5 percentage points.

How did search popularity change for pc case brands worldwide in August 2026?

  1. In August 2026, Thermaltake overtook Fractal Design to rank 5th among pc case brands worldwide, at 4.4%.

  2. In August 2026, Cooler Master gained estimated Share of Search among pc case brands worldwide, from 5.4% to 6.5%.

  3. In August 2026, Fractal Design lost estimated Share of Search among pc case brands worldwide, from 4.7% to 3.8%.

  4. In August 2026, Corsair lost estimated Share of Search among pc case brands worldwide, from 61.9% to 61.2%.

  5. Estimated monthly branded searches for NZXT worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.

  6. Estimated monthly branded searches for Lian Li worldwide fell 15.1% over 11 measured months, from 198K to 168K in August 2026.

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