Cooler Master vs Phanteks:Which is more popular?
In September 2026, Cooler Master had more branded searches than Phanteks among PC case brands worldwide. Cooler Master had about 74,000 branded searches, while Phanteks had 40,500. Cooler Master made up 5% of all PC case brand searches we track, and Phanteks accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about PC case brands, Phanteks appeared in two of the five answers and Cooler Master in one. Phanteks was mentioned before Cooler Master in every answer that named either.
Who do people search for more?
Cooler Master, about 83% more searches than Phanteks
Who does AI mention more?
Phanteks, mentioned in 2 of 5 answers, Cooler Master in 1
Who does AI recommend more?
Phanteks, named ahead of Cooler Master in 2 of 2 answers
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Top PC case brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Phanteks was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cooler Master was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Phanteks was listed before Cooler Master in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lian Li1st
Fractal Design2nd
Corsair3rd
NZXT4th- Phanteks5th
be quiet!6th- Cooler Master7th
Thermaltake–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Corsair4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NZXT4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lian Li4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fractal Design4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- be quiet!2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Phanteks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cooler Master1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thermaltake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about PC case brands
5 answers
Asked ChatGPT
“Which PC case brand should I buy?”
Asked ChatGPT
“What are the best PC case brands?”
Asked ChatGPT
“What's the best PC case brand for gaming build?”
Searched Google, AI Overview
“best pc case”
Searched Google, AI Overview
“gaming pc case”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Cooler Master or Phanteks more popular in search?
This chart shows how often people search Google for Cooler Master and Phanteks by name. Each line represents a brand's share of searches for all eight PC case brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Cooler Master, Phanteks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Corsair | NZXT | Lian Li | be quiet! | Cooler Master | Fractal Design | Thermaltake | Phanteks |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 14.1% | 11.4% | 9.5% | 6.3% | 5.5% | 4.2% | 1.9% |
| Nov 2025 | 48.7% | 17.9% | 10% | 8% | 5.4% | 4.7% | 3.6% | 1.6% |
| Dec 2025 | 48.7% | 17.9% | 10% | 8% | 5.4% | 4.7% | 3.6% | 1.6% |
| Jan 2026 | 57.2% | 11.5% | 9.6% | 7.7% | 5.2% | 3.7% | 3.5% | 1.6% |
| Feb 2026 | 54.6% | 13.3% | 9.1% | 9% | 4.9% | 4.3% | 3.3% | 1.5% |
| Mar 2026 | 58.5% | 11.8% | 8% | 7.9% | 5.3% | 3.7% | 3.5% | 1.3% |
| Apr 2026 | 56.3% | 11.3% | 9.4% | 7.5% | 6.2% | 4.3% | 3.4% | 1.5% |
| May 2026 | 54.3% | 10.9% | 10.7% | 8.9% | 6% | 4.2% | 3.3% | 1.8% |
| Jun 2026 | 53.1% | 13% | 10.8% | 7.1% | 5.8% | 4.1% | 3.9% | 2.1% |
| Jul 2026 | 55.8% | 11.2% | 11.4% | 7.5% | 5% | 4.3% | 3.4% | 1.5% |
| Aug 2026 | 54.1% | 10.8% | 11% | 8.9% | 5.9% | 3.5% | 4% | 1.8% |
| Sep 2026 | 55.1% | 11% | 9.6% | 9% | 5% | 4.3% | 3.3% | 2.7% |
How has the Cooler Master and Phanteks comparison changed over the last 12 months?
3 findings
- Cooler Master was ahead of Phanteks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cooler Master’s share of searches among PC case brands worldwide moved from 6.3% to 5%, and its estimated monthly branded searches moved from 110K to 74K.
- Across the 12 months ending September 2026, Phanteks’ share of searches among PC case brands worldwide moved from 1.9% to 2.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for PC case brands worldwide in September 2026?
2 changes
In September 2026, Phanteks gained share of searches among PC case brands worldwide, from 1.8% to 2.7%.
In September 2026, Cooler Master lost share of searches among PC case brands worldwide, from 5.9% to 5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cooler Master’s and Phanteks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cooler Master
1 branded search term
- cooler master
Phanteks
1 branded search term
- phanteks
Other head-to-heads among PC case brands
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