Brandwave

Cooler Master vs MSI:Which is more popular?

In September 2026, Cooler Master had more branded searches than MSI among PC power supply brands worldwide. Cooler Master had about 74,000 branded searches, while MSI had 4,300. Cooler Master made up 6.5% of all PC power supply brand searches we track, and MSI accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about PC power supply brands, MSI appeared in three of the five answers and Cooler Master in two. MSI was mentioned before Cooler Master in two out of three answers that named either.

Among PC power supply brands worldwide in September 2026

Who do people search for more?

Cooler Master, about 17 searches for every 1 for MSI

Cooler Master 74K searchesMSI 4.3K searches

Who does AI mention more?

MSI, mentioned in 3 of 5 answers, Cooler Master in 2

MSI in 3 of 5Cooler Master in 2 of 5

Who does AI recommend more?

MSI, named ahead of Cooler Master in 2 of 3 answers

MSI first in 2Cooler Master first in 1

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Top PC power supply brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MSI was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Cooler Master was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. MSI was listed before Cooler Master in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Seasonic1st
  2. Corsair2nd
  3. be quiet!3rd
  4. MSI4th
  5. Cooler Master5th
  6. EVGA6th
  7. Thermaltake7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Corsair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • be quiet!5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Seasonic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MSI3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cooler Master2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thermaltake1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EVGA1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about PC power supply brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Cooler Master or MSI more popular in search?

This chart shows how often people search Google for Cooler Master and MSI by name. Each line represents a brand's share of searches for all seven PC power supply brands we track, month by month, from English-language searches worldwide.

Cooler Master and MSI among PC power supply brands worldwide, by month

Share of searches by month for Cooler Master, MSI. The figures are in the table below the chart.

View monthly share of searches table
MonthCorsairbe quiet!Cooler MasterThermaltakeEVGASeasonicMSI
Oct 202566.4%13.3%8.9%6%3.3%1.8%0.39%
Nov 202570.1%11.6%7.7%5.2%3.5%1.6%0.37%
Dec 202570.1%11.6%7.7%5.2%3.5%1.6%0.37%
Jan 202674.1%10%6.7%4.5%3%1.3%0.32%
Feb 202671.9%11.8%6.5%4.3%3.5%1.6%0.38%
Mar 202674.5%10.1%6.7%4.5%2.5%1.3%0.32%
Apr 202672.7%9.7%8%4.4%3.6%1.3%0.38%
May 202670.9%11.6%7.8%4.3%3.5%1.6%0.34%
Jun 202672.2%9.7%7.9%5.3%2.9%1.6%0.38%
Jul 202673.5%9.8%6.6%4.4%3.6%1.6%0.43%
Aug 202670.6%11.6%7.8%5.2%2.8%1.6%0.41%
Sep 202672.1%11.8%6.5%4.3%3.5%1.3%0.38%

How has the Cooler Master and MSI comparison changed over the last 12 months?

3 findings
  • Cooler Master was ahead of MSI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cooler Master’s share of searches among PC power supply brands worldwide moved from 8.9% to 6.5%, and its estimated monthly branded searches moved from 110K to 74K.
  • Across the 12 months ending September 2026, MSI’s share of searches among PC power supply brands worldwide moved from 0.39% to 0.38%, and its estimated monthly branded searches moved from 4.8K to 4.3K.

How did search popularity change for PC power supply brands worldwide in September 2026?

2 changes

  1. In September 2026, Cooler Master lost share of searches among PC power supply brands worldwide, from 7.8% to 6.5%.

  2. Estimated monthly branded searches for MSI worldwide fell 10.4% over 12 measured months, from 4.8K to 4.3K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Cooler Master’s and MSI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cooler Master

1 branded search term

  • cooler master

MSI

2 branded search terms

  • msi power supply
  • msi psu

How the Brand Demand Index is measured

Other head-to-heads among PC power supply brands

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