Brandwave

How popular isCooler Master in search?

In August 2026, there were an estimated 90.5K branded searches for Cooler Master worldwide which is down 17.7% over the last 11 months. Cooler Master holds 8.6% estimated Share of Search among pc power supply brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Corsair80.7%
  2. Cooler Master8.6%
  3. Thermaltake5.8%
  4. EVGA3.2%
  5. Seasonic1.7%
  6. be quiet!<0.01%
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Which pc power supply brands compete with Cooler Master?

Cooler Master against pc power supply brands worldwide, by month

Share of Search by month for Corsair, Cooler Master, Thermaltake, EVGA. The figures are in the table below the chart.

View monthly share of search table
MonthCorsairCooler MasterThermaltakeEVGASeasonicbe quiet!
Oct 202577.6%10%6.7%3.7%2%<0.01%
Nov 202580.2%8.5%5.7%3.8%1.7%<0.01%
Dec 202580.2%8.5%5.7%3.8%1.7%<0.01%
Jan 202683%7.3%4.9%3.3%1.5%<0.01%
Feb 202682.4%7.2%4.8%3.9%1.8%<0.01%
Mar 202683.6%7.4%4.9%2.7%1.5%<0.01%
Apr 202681.2%8.7%4.8%3.9%1.4%<0.01%
May 202681%8.7%4.7%3.9%1.7%<0.01%
Jun 202680.7%8.6%5.8%3.2%1.7%<0.01%
Jul 202682.3%7.2%4.8%3.9%1.8%<0.01%
Aug 202680.7%8.6%5.8%3.2%1.7%<0.01%
Sep 2026——————

  1. 1.Corsair

    80.7%

    Held 1st. 847K estimated branded searches, +0.08% vs prior month. Share -1.6 points.

  2. 2.Cooler Master

    8.6%

    Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  3. 3.Thermaltake

    5.8%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1 points.

  4. 4.EVGA

    3.2%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.8 points.

  5. 5.Seasonic

    1.7%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.be quiet!

    <0.01%

    Held 6th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Cooler Master and its closest rivals

How has branded search demand for Cooler Master changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cooler Master worldwide fell from 110K to 90.5K.
  • Across the 11 months ending August 2026, Cooler Master’s estimated Share of Search among pc power supply brands worldwide decreased from 10% to 8.6%.
  • Across the 11 months ending August 2026, Cooler Master’s estimated Share of Search among pc power supply brands worldwide peaked at 10% in October 2025 and was lowest at 7.2% in February 2026.

How did search popularity change for pc power supply brands worldwide in August 2026?

  1. In August 2026, Cooler Master gained estimated Share of Search among pc power supply brands worldwide, from 7.2% to 8.6%.

  2. In August 2026, Thermaltake gained estimated Share of Search among pc power supply brands worldwide, from 4.8% to 5.8%.

  3. In August 2026, Corsair lost estimated Share of Search among pc power supply brands worldwide, from 82.3% to 80.7%.

  4. In August 2026, EVGA lost estimated Share of Search among pc power supply brands worldwide, from 3.9% to 3.2%.

  5. Estimated monthly branded searches for be quiet! worldwide fell 25% over 11 measured months, from 40 to 30 in August 2026.

  6. Estimated monthly branded searches for Seasonic worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

Where does Cooler Master compete?

Cooler Master is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cpu cooler brands5th of 66.4%Show ranking
Pc case fan brands4th of 67.1%Show ranking
Thermal paste brands4th of 67.2%Show ranking
Pc case brands3rd of 67.5%Show ranking
Pc power supply brands2nd of 68.6%Shown above

How is Cooler Master measured?

Brandwave collects information about searches that people make online using Cooler Master’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cooler master

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How the Brand Demand Index is measured

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